Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘EDDM’
Selecting Zip Codes and Routes for Every Door Direct Mailing
Imagine your business being the buzz of the town. It's not a daydream, It's what we do!
You need more clients, but you don't know where to start. Here's an idea that will remove the stress. When you want to advertise your business to a specific area, there are few options as effective as Every Door Direct Mailing: better known as, EDDM. This is a little known way to saturate a specific mailing route with your promotional material and advertisements. The trick is to find where your potential clients live, ...
The Business Benefits of EDDM Mailing Services
How EDDM Mailing Services Work
EDDM stands for Every Door Direct Mail. This service has been helping businesses nationwide get their mailings into every mailbox in a designated area within any zip-code for many years. The benefits are endless, but many businesses often over look this lucrative marketing tool. What they fail to realize, Neighborhood Saturation mailing is one of the best ways to reach a large number of people in the least intrusive way. Just about everyone in the nation has a mailbox, and that ...
Guidelines for EDDM Mailer Design
Every Door Direct Mail (EDDM) is a time- and money-saving marketing tool that allows you to blanket an entire neighborhood or an entire zip code with your advertisements and/or special offers. Some printers even offer a one-stop EDDM service where you can have your mailer designed, printed, and even sent out all through the same multi-talented service.
There are two options for EDDM mailings – either EDDM Retail or plain EDDM. EDDM Retail is the more popular service because it is the more cost-effective and ...
Liquor Store Promotion: What Better Place Than Miami?
“Party in the city where the heat is on, all night on the beach ‘til the break of dawn.”
Welcome to Miami! There’s a reason why Will Smith wrote this song about our Magic City: We like to party! And we all know that nothing gets the party vibes flowing better than a little social lubrication, also known as “liquor.”
We’re a city that loves its mojitos, its “sex on the beach” shots, and its dry martinis. Heck, if it’s got booze in it and the air is right… or if we’re locked inside for a hurricane… or if ...
Getting Started: What You Need When Starting a Small Business
Congratulations on starting a small business! At Elite Flyers, we’re a company that also started as a small business, so we know all about the tedious process of dotting every “I” in your paperwork and crossing every “T” with the state government, obtaining permits, etc. It’s no small feat! But once you get yourself established in the roughest sense of the word, trust us: you’ll want to waste no time in getting your name and knowledge of the nature of your business into the hands of potential customers. Here ...
Marketing for Personal Trainers
Fitness is not a hard sell these days. Between the popularity of CrossFit, boot camps, boxing gyms, marathoning, Iron Man training, Zumba, and martial arts, there is something for everyone out there and it seems like everyone knows it. People are fighting back against the bulge in a big way and there is no shortage when it comes to ways to keep moving. But that leaves you, the fitness professional, in a bit of a tough spot. When the world is at the customer’s fingertips, how can you make sure that you stand ...
Tips for Your EDDM Campaign
Every Door Direct Mailing is a marketing strategy that has revolutionized the way both small and large businesses get noticed, all across town. It allows the sender (you, for example) to target specific neighborhoods or to blanket entire zip codes with their marketing messages, with VERY minimal effort or financial investment. EliteFlyers.com offers a one-stop solution to your own EDDM marketing needs or wishes. From the design of your marketing material, be it a postcard or a larger print mailer, to the ...
Get Your Spa Noticed During Miami Spa Month
Ladies (and gents) everywhere are already dreaming about all the skin-tingling treatments they’re going to undergo during Miami Spa Month, which actually spans two months, from July 1 to August 31 (two months) this year. The $99 packages, including pedicures, massages, facials, scrubs, masks, and peels, that are dancing in spa-lovers heads already give you, participating spa owner, a freshly waxed leg up in your quest to bring in business during this wonderfully opportune time. Whether you represent the Betsy ...
Every Door Direct Mailing to Gain Business in Your Neighborhood
It’s great when people from miles around flock to your newly-opened restaurant, salon, spa, club, or shop. When you’re hot, you’re hot, and people are always eager to get a piece of the latest trend. But when the buzz dies down and the next new hotspot opens, it will be hard to get people to drive for miles. This is why every business needs regulars. And you can ask any long-standing successful business: the customers who keep the lights on, the paint fresh, and your children fed are the ones who live nearby. ...
Smart Marketing for Your Daycare Center
Are you baffled by why your marketing campaigns for your daycare center haven’t netted you a large upswing in little tikes (a.k.a. clients)? Or have you yet to begin a solid marketing campaign, fearing that you can’t spare the resources? If either of these scenarios applies to you, or even if you think you’ve got it covered, we suggest you read on for some helpful ideas to increase the effectiveness of your marketing efforts.
Think about these points.
You’re not marketing to children. You’re marketing to ...
Postcard Mailing Campaigns to Gain Summer Business
The lazy days of summer are right around the corner, but that doesn’t mean you should get lazy in promoting your business. Summertime is a prime opportunity for many businesses to gain new clients who are looking for ways to get their children out of the house now that school’s out. It’s also a great time for seasonal businesses to give themselves an extra push to ensure they eek out every possible dollar during these key months. And restaurants would be remiss if they didn’t launch some targeted campaigns to ...
5 Marketing Tips for Your Travel Agency
Summer vacation is coming up fast, but there is still time to scoop up new clients for your travel agency this season. The key is to “make them an offer they can’t refuse,” and to ensure you reach the largest audience possible, you’ll want to cast your net both via the web and with physical print media like flyers, brochures, and postcards sent via Every Door Direct Mailing (E.D.D.M.). Sending out emails with enticing subject lines may work for your existing customers, but not for Joe Schmoe on the street who ...
