Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Print Advertisements to Save Your A$$
We’ve got a lot of entrepreneurs and small business owners in our circle of friends, and so we get to see firsthand the ups and downs they go through with regard to business. From our observations, though, one thing holds steady for all of them. When they try to save money by cutting back on advertising, they do themselves no favors. It’s like a man who is dying of thirst and so dehydrated he can’t make his way out of the desert, and yet he saves his little canteen of water in case he has to put out a fire. ...
Flyers for Medical Dispensaries
If you’re in the business of pharmaceuticals or medical dispensary, you face a unique challenge in your advertising efforts. See, obviously you want people to be aware of your existence. But you don’t want to put out neon and flashing signs like you’re a casino on the Vegas strip. When you’re dealing drugs, even legal drugs, there’s a fine line between making your presence known and making your business look clownish or desperate. You can avoid both of these pitfalls by representing your business with tasteful ...
Custom-Printed Calendars
In case you missed the incessant play of Rudolph the Red-Nosed Reindeer in every pharmacy, department store, restaurant, and public bathroom you set foot in, we’d like to remind you that the holidays are here. It’s time again to spend every spare penny you have to reassure your friends and family that you do indeed care for them – so much so, in fact, that you’d rather they get those sweet faux fur vests they’ve been eyeing in the Nordstrom window (even they live in Miami Beach where the temperature rarely ...
Note Pads
In this digital age, there is something to be said for the simplicity of just jotting something down. The act of writing a “note to self” by hand is somehow more memorable than simply typing another text message into a cell phone or even pasting an event into the calendar attached to your email account. Don’t get us wrong – those things are valuable time-tracking tools. But in our experience, they don’t swallow up the need to write physical notes to oneself. And it’s even better if you can go on to stick said ...
Business Card Printing for Realtors
If you’re a realtor, let’s face it: You’re not alone! There are a lot of people playing your game, and if you want to stand out, you’ve got to have an eye for detail, from your dress to your office décor to your business card.
Top realtors do a number of things very well to set themselves apart. These include showing up early, putting in a lot of hours, being available, and being consistent. Dressing neatly and maintaining good hygiene are obviously essential elements to success in any field, including real ...
Full-Color Foil Business Cards and Flyers Set You Apart in a Flash
Ever see one of those long elaborate dragons they parade around during the Chinese New Year? They’re mesmerizing with a chain of metallic colors and other vibrant hues. Their florid designs make them impossible not to stare at, and their festive brightness brings a smile to every viewers face. They inspire hope for the coming year, a sense of celebration, and certainly a feeling of pride, both in the people who organize the artistic explosion of fun, and those who behold it.
What if your business card could ...
Kick Ass Business Cards
“Business people” may have had a stuffy reputation in years past. In today’s economy, though, in which entrepreneurship is thriving while the status quo corporate world wanes, “business” doesn’t look the way it used to. CEOs wear Chuck Taylors to work, employees are taking yoga classes on their lunch breaks at their quirky boss’s request, and office buildings are being designed as green spaces that compost apple cores and run partially on solar power. These kick ass new businesses are anything but ordinary. ...
It’s Better – and Cheaper – to Print with Professionals
When you’re trying to decide whether it’s more cost-effective to make dinner at home or to take the family to a restaurant, the choice is obvious. Going out to eat spares you the time it takes to prep and clean up after your meal – but you pay out the wazoo for the service and the supper.
With most things – building a closet, moving furniture, etc. – it’s cheaper to do it yourself. But that’s not the case with printing your own collateral. Even if you have top-notch home or office printing equipment, you ...
5 Tips for Flyer Design for Landscaping Companies
Landscape architecture and landscape design are extremely artistic disciplines. To become very successful in these fields, a landscape professional or company has to have a finely tuned eye for aesthetics. People take pride in their property and their land. If they’re going to entrust it to you, they’re going to need to know that you have an impeccable eye. You can show this to them in a multitude of ways. Only one of them is your previous work. The others include your business card, the automobile you use to ...
Next Day Flyers
So you’ve got 80 magnums of Dom lined up behind the bar, ready for the blowout party you’re throwing in two days. The sickest DJ in town has confirmed he’ll be spinning from midnight to 4 a.m., and you’ve booked a hot young female DJ from the local college radio station as your opening act. You’ve rigged up a ceiling full of confetti that will rain down at the height of the night; you’ve hired dancers who will wear little but a few sequins to gyrate as the morning hours approach. Heck, you’ve even restocked ...
Business Cards: Square Corners Vs. Rounded Corners
Is it hip to be square? Or is it better to be well-rounded? Okay, we know that was cheesy, but this – or something like this – is a question you may consider when you’re designing your next new business card. Among the many business card options available these days are rounded corners, as an alternative, of course, to the traditional square-cornered business cards. To some, it may seem like an insignificant detail. But if you’re an over-analyzer like us, the choice might be a tough one to make. What does it ...
Postcards and EDDM Marketing Boost Your Small Business
LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses ...
