Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Printing’ Category
Top 5 Reasons People Respond to Door Hangers
We would be liars if we tried to pretend we’d never been annoyed to come home to find that some local business had hung a door hanger advertisement on our door knob while we were out. Like finding a nightclub flyer under your windshield wipers or a mass mailer in your mailbox, sometimes these in-your-face advertisements seem intrusive and bothersome. But the fact is that despite these resentments, many customers still respond to custom-printed door hangers. Below, we outline the reasons they’re willing to act ...
Boost Morale with Balloons
We recently attended a large-scale family affair – a baby shower that doubled as an extended family reunion – where we had a firsthand opportunity to witness the powerful effect that balloons can have on an environment and the people who populate it. The green and open yard went from a pleasant, yet otherwise nondescript space, to a soft, magical fantasyland in a matter of moments as we brought the pink and silver balloons into the space. We tied them to tables, strung them around the tent poles, and let them ...
Print Booklets for Fun and Profit
Creative people have a great outlet for expression in custom printed booklets. Citizen journalists, creative writers, visual artists, and experts wishing to share their unique knowledge can all make use of booklets for personal or profitable endeavors.
Elite Flyers’ booklets come in two sizes – 8.5”x11”, or full-page size, and 5.5”x8” half-page size. You can choose a page count from 8 to 32, in increments of four, for either size. The print stock is also customizable. One hundred-pound dull book stock is a ...
Multi-Purpose Flyers Work As Coasters, Bookmarks, and More
In this age when hipsters alter their own clothes, hip hoppers order one-of-a-kind custom Nike Air Force 1 shoes, and Starbucks offers at least 87,000 unique beverage combinations to its caffeinated clientele, consumers are just not content with the “one size fits all” approach to anything. That’s why Elite Flyers offers 17 different size flyers, printed on either 14 or 16pt card stock.
The various flyer sizes open up a lot of creative uses for our custom printed flyers. But just in case you don’t have time ...
New Gig? Make It Legit with a New Business Card.
Even for the most confident among us, starting new ventures can be nerve-wracking. Simply sitting back and dreaming of the day you become a small business owner, a writer, a working artist, an educator, a spiritual guide, or a philanthropist may seem like torture, but at the same time, there’s something comforting and safe about simply wishing for something to happen while doing nothing about it.
When you officially start something new, you take a risk. You are telling the world, “Hey, I think I might be ...
Create Unity with Custom Printed Collaterals for the Workplace
It's hard to deny that the average workplace – and the world – has gotten more casual these days. Dress-down Fridays seem to have bled into the rest of the work week; whereas a three-piece suit was the common uniform for most desk jockeys 30 years ago, today a typical workaday guy would probably be exceeding dress code standards by pulling on a polo shirt and khaki pants. These kinds of casual clothes are certainly more comfortable than the stuffy suits of yesteryear, and it would be plausible to argue that ...
Companies Gain Loyalty with Newsletters
The idea of publishing a newsletter may seem like more of a pain in the neck than a good idea. But there are certain enterprises that benefit greatly by making use of this kind of marketing tool. Here are a few questions to consider before deciding to nix or say yay to a company newsletter:
Would you like to give your business a more personable, relatable image?
Is anything exciting or new happening at your company?
Do you interact with related businesses and individuals as part of your ...
How to Get Results with Brochures
Brochures, when used well, can be worth their weight in gold as a marketing tool. They’re a fully portable means of conveying useful information to your clients, and as an added benefit, they can change hands several times before their shelf life is over. However, brochure design is not something you should just “wing.” Here are several tips to keep in mind to ensure that your brochure is as effective and professional as possible.
Use the Right Paper
If your brochure is going to be sitting outside (for ...
7 Tips for Effective Flyer Design
Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough, but how many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? Here are some pointers on how to design a great, effective flyer that won’t get lost in the shuffle.
Tip # 1: Plan Your Content
First things first – don’t get caught up thinking about colors and pictures before you know exactly what your flyers should say and ...
Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention?
You don’t have to hire a full-time street dancer to harness the power of real physical (not ...
How to Market with Flyers
So you have an exciting opening or event on the horizon and you think it merits some promotion beyond creating a Facebook invite. There’s no doubt about it: flyers are an old-school way to direct attention to your venture or event – but they also work. Using this time-tested marketing technique requires more than a click of a mouse. Here are a few tips on how to do it well.
Design Wisely
Not all flyers are created equal. A smart marketer will tailor his design to the product. That means that if you’re ...
Choosing the Perfect Fonts for Your Marketing Materials
It may seem like a minor detail, but in fact a font can evoke a very strong and very specific feeling or response in the beholder. Throwback fonts like Courier, which mimics the look of text from a typewriter, can create a time-tested, reliable image, but lack the modernity some brands require. Lucida Handwriting has a feminine aesthetic, which works for beauty salons, but not for hardware stores or tire wholesalers. And Times New Roman carries an academic association that could work for businesses who would ...
