Posted on: April 23rd, 2013 by eliteflyers.com
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...
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Posted on: April 22nd, 2013 by eliteflyers.com
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
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Posted on: April 16th, 2013 by eliteflyers.com
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Posted on: April 15th, 2013 by eliteflyers.com
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
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Posted on: April 8th, 2013 by eliteflyers.com
“Lenticular” may seem like a big word, but what it means, in simple terms, is a really cool new way you can present yourself and your company to the world. In 3-D! If you thought three-dimensional visuals were only an option at the mega-plex, and, well, in real-life, you used to be right! But now that 3-D business cards have emerged on the printing scene, there’s a whole new world of possibilities for people who like to push the envelop with dynamic marketing materials.
Imagine handing someone a business ...
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Posted on: April 5th, 2013 by eliteflyers.com
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
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Posted on: April 4th, 2013 by eliteflyers.com
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
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Posted on: April 3rd, 2013 by eliteflyers.com
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
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Posted on: April 2nd, 2013 by eliteflyers.com
Attention all artists: the days of Vincent Van Gogh are far behind us, and that means that it’s no longer cool or necessary for artists to die in poverty and obscurity. If you want people to know about the glorious works you’re creating, self-promotion is not only acceptable --- it’s an absolute must.
To this end, it’s time to stop being so Emily Dickinson (i.e. composing poetry in your closet) and making it impossible for the world to recognize you, let alone pay you for your art. It’s time instead to have ...
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Posted on: April 1st, 2013 by eliteflyers.com
Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding --- real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty ...
Posted on: March 27th, 2013 by eliteflyers.com
Easter may not be the most scintillating of holidays (unless you’re in elementary school and you have chocolate bunnies, Peeps, and egg hunts to look forward to). But the Easter break does give people enough pause to let them relax their minds, bodies, and budgets just a bit. If you own a business, this springtime holiday is a great opportunity to help people figure out what to do with their vacation hours and the leisure-time dollars they have swirling around in their pockets. But an important factor in ...
Posted on: March 21st, 2013 by eliteflyers.com
If your business is struggling, there is no worse idea in the world than to cut your advertising budget. Skimping on promotions when you are in the hole is the surest way to let your biz completely go down the toilet. Come on, think about it --- if your store or service has already slipped under the radar, the only way to save it is to reinvent your image or business strategy AND to let everyone know about it. So stop wallowing in financial fear and pity and start putting together a new ad campaign. The ...
