Posts Tagged ‘advertising’

3D Lenticular Business Cards Get You Instant Attention

Posted on: July 2nd, 2013 by No Comments
A surfer cuts through a wave expertly, the water splashing at his heels while the sea winds blow through his hair. Scissors cut through a piece of fine fabric, which is then guided by skilled hands through a sewing machine. A well-muscled athlete reaches down for a barbell with perfect form, and then goes through a progression of perfect moves, eventually holding the bar above his head in a flawlessly executed Olympic lift. These may sound like images you might catch in television ads, but they’re not ...

Smart Marketing for Your Daycare Center

Posted on: June 17th, 2013 by No Comments
Are you baffled by why your marketing campaigns for your daycare center haven’t netted you a large upswing in little tikes (a.k.a. clients)? Or have you yet to begin a solid marketing campaign, fearing that you can’t spare the resources? If either of these scenarios applies to you, or even if you think you’ve got it covered, we suggest you read on for some helpful ideas to increase the effectiveness of your marketing efforts. Think about these points. You’re not marketing to children. You’re marketing to ...

Styles of Brochure Printing

Posted on: April 3rd, 2013 by No Comments
“How much for a mani-pedi?” “Do I have to sign up for a full year or do you guys offer monthly memberships?” “Where’s the pool?” “Is there a monthly fee on your checking accounts?” “When did this place open?” “Do you guys have anything gluten-free on the menu?” “What’s the name of your oldest third cousin on your dad’s side?” All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last one about ...

Tips for Banner Design and Printing

Posted on: February 5th, 2013 by No Comments
Unless you’re trying to run some secretive underground nightclub, your business needs some kind of marking to let potential guests know it’s there. In choosing how to broadcast your name to the public, there are a few different options. You can have a custom sign painted or printed. These can cost a pretty penny, and they’re often very heavy and immobile – they’ll generally be affixed to the wall on the outside of your establishment. This is great if you have a big business that’s completely stationary. But if ...

Print Advertisements to Save Your A$$

Posted on: January 4th, 2013 by 2 Comments
We’ve got a lot of entrepreneurs and small business owners in our circle of friends, and so we get to see firsthand the ups and downs they go through with regard to business. From our observations, though, one thing holds steady for all of them. When they try to save money by cutting back on advertising, they do themselves no favors. It’s like a man who is dying of thirst and so dehydrated he can’t make his way out of the desert, and yet he saves his little canteen of water in case he has to put out a fire. ...

Networking Opportunities in Your Hometown

Posted on: August 31st, 2012 by No Comments
Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this: more

What Colors Mean in Your Business Cards and More

Posted on: July 31st, 2012 by No Comments
Choosing colors for your business cards and other marketing materials should not be an arbitrary process. Color does more than any other design element in creating a mood or effect in the materials you present to the world as reflections of your business or yourself. So what colors should you incorporate in your designs? Well, it depends on your intention. Let’s take a look at some common colors and the messages they send to your potential audience. more

Seven Ways to Promote Your Business for Free on the Web

Posted on: July 24th, 2012 by No Comments
So you’ve started a company and built a great website. Now you just need people to go to it. How can you make that happen, short of hiring a pilot to write the address in puffs of exhaust in the sky (which really would not be cost-effective… or environmentally friendly)? Use the magnificent internet as your low-cost or no-cost PR firm. Here are seven ways to promote your business online for nothing or next to nothing. more

Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques

Posted on: July 10th, 2012 by No Comments
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention? You don’t have to hire a full-time street dancer to harness the power of real physical (not ...

Tips for Creating Your Own Magazine

Posted on: July 5th, 2012 by No Comments
Anyone can make a magazine. You don’t need a license or any special degree. You just need a little bit of money for printing and probably a bit more to pay your writers. Here are some tips for creating your own magazine, from brainstorming to distribution. 1. Choose a Topic This may seem like a no-brainer to some, but it’s still worth mentioning. Why? Because a magazine that lacks focus is sure to be tossed to the side quicker than you can say “table of contents.” Choose your magazine’s theme and stick to ...

Choosing the Perfect Fonts for Your Marketing Materials

Posted on: July 3rd, 2012 by No Comments
It may seem like a minor detail, but in fact a font can evoke a very strong and very specific feeling or response in the beholder. Throwback fonts like Courier, which mimics the look of text from a typewriter, can create a time-tested, reliable image, but lack the modernity some brands require. Lucida Handwriting has a feminine aesthetic, which works for beauty salons, but not for hardware stores or tire wholesalers. And Times New Roman carries an academic association that could work for businesses who would ...