Posts Tagged ‘Marketing’

Marketing to Children: How to Reach Your Littlest Customers

Posted on: August 24th, 2016 by Lorena Fernandez 1 Comment
To reach a child, we must also reach the parent. If you impress the child, you’ll likely delight the parent. But how does one market to a child? In a world dominated by sales, returns, and consumer logic, how does one get back to the basics of impressing and intriguing a child? If you’re a doctor or a dentist, a tutor or a psychologist, you know the struggle: it’s not always easy to make a little human smile. But if your business is kid-friendly and provides kid-approved promo products like the ones below, ...

Building a Successful Brand with Print Advertising

Posted on: August 18th, 2016 by Terrell Hammel No Comments
“Can you pass me a Kleenex?” “Did you Swiffer the floors?” “Can you Mapquest the nearest post office?” “I need some Starbucks.” What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...

The Business Benefits of EDDM Mailing Services

Posted on: July 12th, 2016 by eliteflyers.com No Comments
How EDDM Mailing Services Work EDDM stands for Every Door Direct Mail. This service has been helping businesses nationwide get their mailings into every mailbox in a designated area within any zip-code for many years. The benefits are endless, but many businesses often over look this lucrative marketing tool. What they fail to realize, Neighborhood Saturation mailing is one of the best ways to reach a large number of people in the least intrusive way. Just about everyone in the nation has a mailbox, and that ...

Why You Should Print Coupons on Your Flyers

Posted on: November 14th, 2013 by Terrell Hammel 1 Comment
It doesn’t really matter what kind of business you’re in – financial advising, dog walking, organic beauty products, childcare, or pharmaceuticals… today’s market is not just competitive – it’s cutthroat. From a consumer’s perspective, this is awesome. How many of us have walked into an expensive sunglass shop, tried on every designer pair until we found the perfect fit, and then walked out empty-handed only to scoop up the same pair from a bargain website for half the price of the retail store? Underhanded ...

Halloween Marketing Tricks (and Treats)

Posted on: October 16th, 2013 by eliteflyers.com No Comments
The other night, we were walking down a beautiful Spanish-style promenade, taking in the sight of the multi-colored light strings and lanterns draped above festive al fresco dinner tables. But our romantic gaze quickly turned to one of horror when we spotted a haggard woman with a flesh-eaten face dining at one of the tables. She was jabbering away to a man who looked equally undead. We were pretty disturbed until we realized that it’s October, that special time of year when any man, woman, or child can get ...

Bottle Hangers for Your Business

Posted on: July 24th, 2013 by eliteflyers.com 2 Comments
If you’ve run out of ideas for innovative and surprising ways to promote your bar, club, lounge, or liquor store, the answer is right in your hands. If you’re holding a liquor bottle in your hands, at least. You may have branded marketing materials on the walls of your club, in the local paper, on flyers (and if you don’t, come see us at EliteFlyers.com), on custom mailers, T-Shirts, and even door hangers. But do you have your important messaging on the objects thirsty bar-goers tend to eye most? No, it’s ...

Your Band Needs Merch. We Got That.

Posted on: July 18th, 2013 by Terrell Hammel No Comments
When you make the decision to form or join a band, you’re taking a number of admirable risks. You’re facing the risk that people will laugh, that it’ll be hard to find gigs, and that you won’t be any good or at least that people won’t like you. You’re taking a risk simply by announcing to the world that you think of yourself as a musician and that you might be so good that other people will even pay to hear you. You’re risking your livelihood by choosing to pursue music when other careers are almost definitely ...

Getting Started: What You Need When Starting a Small Business

Posted on: July 17th, 2013 by eliteflyers.com No Comments
Congratulations on starting a small business! At EliteFlyers.com, we’re a company that also started as a small business, so we know all about the tedious process of dotting every “I” in your paperwork and crossing every “T” with the state government, obtaining permits, etc. It’s no small feat! But once you get yourself established in the roughest sense of the word, trust us: you’ll want to waste no time in getting your name and knowledge of the nature of your business into the hands of potential customers. ...

Make Sure the Right People are in Your Club With Wrist Bands

Posted on: July 11th, 2013 by Terrell Hammel No Comments
“The beautiful people! The beautiful people!” Wiser words were never spoken (or growled)… at least by Marilyn Manson. The beautiful people are where it’s at, especially in the world of nightlife. It may seem superficial, but it’s inarguable. People want to party and let loose with people who look great and who have good energy. Think about it. We’ve all been in a situation where we walked into a nightclub and found ourselves ready to walk right back out the door minutes later. It wasn’t that the club ...

Network Smarter with Personalized Business Cards

Posted on: July 10th, 2013 by Terrell Hammel No Comments
So you’re at a party and you end up having a conversation about your work. Maybe it’s not the most thrilling thing to yap about over cocktails, but as the words roll on it starts to appear that your skills and your counterpart’s talents may have the potential to intersect in the business world. The problem is, your potential project wouldn’t be a match for the company you work for, and you can’t really be receiving emails and calls about freelance projects while you’re at your 9 to 5. So you want to make ...

Get Noticed at the Miami Golf Show With Custom Printed Golf Balls

Posted on: July 9th, 2013 by eliteflyers.com No Comments
Thinking about exhibiting at the Miami Golf Show? Well, the time to act is now. Yes, the show takes place this year on October 26 and 27 at the Miami Beach Convention Center, but the deadline for vendors to apply is September 1. That’s right around the corner and custom printed golf balls may be right for you. If you’re already signed on as an exhibitor, you may already be aware of all the benefits of being part of the show. It’s an international gathering of the most cutting-edge products in the game, as ...

Home Design and Remodeling Show 2013: Promote Your Booth Affordably

Posted on: July 8th, 2013 by eliteflyers.com No Comments
If you’re in the interior (or exterior) home design business, the Home Design and Remodeling Show is an unparalleled opportunity. With it, you can access customers who are already “warm” or even “hot” to the idea of hiring your company or buying your products to assist with their personal or business design projects. Coming to Miami August 30 to September 3 (and then again this March), and to Fort Lauderdale November 15 to 17 (and then again in late May), this expo is a chance you don’t want to miss. And once ...