Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Graphic Design’
EDDM Mailing in Threes
The best things in life come in threes.
Every Door Direct Mailing(or EDDM) is most effective when used in a sequence. Elite Flyers recommends doing neighborhood saturations in waves of three. Once you have isolated the routes that you want to mail to, the next step is to do the mailing. Just one mailer may not be effective. The real trick is to send your mailers to the same areas consistently, while having some variance between the designs and messages. Start by getting their attention. Then, inform them ...
Basics of Paper Point
When it comes to selecting business cards, the first thing that comes to mind is how to best portray your business and leave that lasting impression of your company. Making a memorable impact with your business card in the business world is equivalent of a strong handshake that seals the deal. Here are a few tips when it comes to deciding on a paper quality that will WOW your contacts.
What Is The Point?
In general, the weight or thickness of a card is classified by point measurements. To every inch there are ...
Where to Start with Graphic Design: 5 Tips for Beginners
Designing can be daunting. Though you may have an idea in mind, the process of getting from a blank page to a beautiful design can be more difficult than anticipated. Fortunately, there are a few basic tips that can help, even the design novice can create something incredible.
Less is More
Don’t be afraid of an empty space. In fact, “white space” is an important part of design. When a design has too much going on, it looks cluttered and confuses the eye—you want your design to flow nicely and not overwhelm the ...
Rounded Corner Business Cards, .125 vs .25 What’s The Difference?
There are plenty of choices for business cards, Be the best and stand out from the rest with a customized set of Rounded Corner Business Cards. 1/8 and 1/4 Rounded corner business cards are a creative way to ensure you make an impact with your introduction - they are clean, minimalistic and slick.
1/8” or 1/4” rounded corners will make your cards eye catching. Try only 2 rounded corners (Leaf-Shaped) for a unique leaf shaped look! Rounded corner business cards are the favorite of designers, marketers, and ...
Actors and Models: You Need Composite Cards
If you’re an aspiring model or actor, the simple fact is that you need a composite card, or a “comp card” as they are commonly known. Here you will find the basic low-down on these cards: what they are, why they’re important, and how to get your own.
What is a comp card?
A comp card is the model or actor’s business card. If you are in the business and you plan to get any kind of work, you need one. Without this basic staple item, it is difficult to be taken seriously in the world of fashion and ...
Flyer Design Tips for Fathers Day
Father’s Day is around the corner and you’ve got just enough time to use this holiday to your marketing advantage. No matter what your business, you can use this important day as a tool for reaching out to new customers and bringing old ones back into your doors. Think about it: Mother’s Day is a much easier holiday for people to plan and shop for. Moms like flowers, chocolates, brunch, and white wine. Dads are much more difficult to shop for, which means that you can have a greater influence on your potential ...
Advertise Your Caribbean Adventure with Bad-Ass Rack Cards
When you advertise your Caribbean adventure, vacations, and excursions, it helps if you have a nice rack… card. Rack cards are kind of like long skinny flyers, and they’re so named because they fit nicely in those handy racks you see here and there that display different excursion options to tourists. Tourists often find these racks and rack cards when they’re in their hotel lobby, in the back of a cab, or even at a gym or spa. Rack cards are a great way to get information on your Caribbean adventure in your ...
Make Ladies Night a Smashing Success with Unique Flyers
If you’re in the nightlife industry, you are already aware of some very simple truths. One is that no matter what their socio-economic status, people love free stuff. Another is that men are easy to get into the club – attractive women are more of a challenge, and they drive business like no one and nothing else. You can incorporate both of these truths in your next marketing move by printing unique flyers to advertise a ladies night at your bar or nightclub.
It’s no secret that men spend more money at the ...
5 Marketing Tips for Your Travel Agency
Summer vacation is coming up fast, but there is still time to scoop up new clients for your travel agency this season. The key is to “make them an offer they can’t refuse,” and to ensure you reach the largest audience possible, you’ll want to cast your net both via the web and with physical print media like flyers, brochures, and postcards sent via Every Door Direct Mailing (E.D.D.M.). Sending out emails with enticing subject lines may work for your existing customers, but not for Joe Schmoe on the street who ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
