Online Printing Company

Basics of Paper Point

Posted on: January 6th, 2020 by No Comments

When it comes to selecting business cards, the first thing that comes to mind is how to best portray your business and leave that lasting impression of your company. Making a memorable impact with your business card in the business world is equivalent of a strong handshake that seals the deal. Here are a few tips when it comes to deciding on a paper quality that will WOW your contacts.

What Is The Point?

In general, the weight or thickness of a card is classified by point measurements. To every inch there are 1000 points, making a single point, commonly referred to as “pt”, .001 of an inch. The lower the point – for instance a 14pt business card – would be the equivalent of the thinnest paper point, making the paper quality of the business card light and virtually weightless. By comparison, a 45pt cotton business card would be one of the thickest business card choice, whose weight and feel would be heavier and more sturdy.

Here is an example of a cotton business card that can be found on our website ::

Inexpensive vs. Investment

thick business cards, business card with colored edge, luxury printed cards, ultra thick printing Another important factor to consider when deciding on paper point is cost, and how far you can stretch your dollars and budget. When investing in a business card, a good rule of thumb to follow is determining how often you will be using your cards. Whether it is at a networking event where your aim is to gain as much exposure for your business and company as possible, or simply given to your most select and exclusive clients, deciding the frequency of distribution of your business cards is key to selecting a paper point.

For those that want to present themselves and their company as timeless and refined, selecting a heavier paper point would highlight and distinguish your business from competitors. It is important to take into account that the thicker the paper point, the greater the cost of your investment. Alternatively, to maximize potential distribution on a large scale, selecting a thinner paper point would be a more cost effective choice.

It is important to make a great first impression with your paper quality as well as your design. It is the easiest and most effective way to make you and your company stand out in the business world. Good news is we also offer a thin paper point business card with a variety of choices for budgets of all sizes here ::

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Straight To The Point

With so many paper point options to select from, ultimately selecting a business card style and design that works best for your company needs, represents the branding and image of your business, and sticking within your budget is essential. Start designing your business cards by visiting our website at today!