Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Marketing’
5 Business Card Design Ideas
A stand-out business card can capture people’s attention long enough to inspire them to actually call you. There are no stats available on responses to cool business cards vs. lame business cards, but as pros in the printing business, we constantly get feedback from clients who see a higher response rate when they put more thought and creativity into their business card design.
Here are a few easy-to-do design ideas to get you started on improving your card design.
1. Print the design on the front of your ...
Make Your Personal Facebook Page Work for Your Business
Along with ordering your brand new business cards, one of the first steps in starting a new business is creating a successful Facebook business page. Many business owners have seen the power of manning a successful FB page – more clients, higher Google ranking, and more buzz, all at no cost. When you’re just getting started, this might mean that you have to work on TWO Facebook pages – your business page and your personal page. I mean, who is more likely to support your business than your friends? Here’s some ...
Top 5 Reasons People Respond to Door Hangers
We would be liars if we tried to pretend we’d never been annoyed to come home to find that some local business had hung a door hanger advertisement on our door knob while we were out. Like finding a nightclub flyer under your windshield wipers or a mass mailer in your mailbox, sometimes these in-your-face advertisements seem intrusive and bothersome. But the fact is that despite these resentments, many customers still respond to custom-printed door hangers. Below, we outline the reasons they’re willing to act ...
Print Booklets for Fun and Profit
Creative people have a great outlet for expression in custom printed booklets. Citizen journalists, creative writers, visual artists, and experts wishing to share their unique knowledge can all make use of booklets for personal or profitable endeavors.
Elite Flyers’ booklets come in two sizes – 8.5”x11”, or full-page size, and 5.5”x8” half-page size. You can choose a page count from 8 to 32, in increments of four, for either size. The print stock is also customizable. One hundred-pound dull book stock is a ...
Brand Yourself Loud and Clear at Your Next Tradeshow
Trade shows, conventions, and fairs are veritable zoos of presenters, vendors, information, and consumers, it’s easy to get lost in the crowd. We’ve experienced this scenario too many times; we’re walking around the convention grounds, eyeing all the tents, stopping in when we see a sign that strikes our fancy. Then we come across the mystery tent. They don’t have a banner and they don’t have a sign. We have no idea what their purpose is. They may be selling something we love or offering a service we’d like to ...
Networking Opportunities in Your Hometown
Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this:
“We’ve got such a great service in place. I just wish we could reach more of the right people.”
Businesses often try to do this by directly sending out emails or social networking communications ...
Companies Gain Loyalty with Newsletters
The idea of publishing a newsletter may seem like more of a pain in the neck than a good idea. But there are certain enterprises that benefit greatly by making use of this kind of marketing tool. Here are a few questions to consider before deciding to nix or say yay to a company newsletter:
Would you like to give your business a more personable, relatable image?
Is anything exciting or new happening at your company?
Do you interact with related businesses and individuals as part of your ...
How to Use Pinterest, StumbleUpon, and Other Undervalued Social Media
It seems like every day there’s a new social media site sprouting up on the interweb. But at the same time, another once-shining star of social media seems to fade away each day. With all this ebb and flow, it can be hard to keep up. So here’s a quick snapshot of a few powerful but lesser-known social media sites, and a few quick tips for how to use each to your advantage.
Pinterest
Pinterest is probably the hottest new social media site on the market, but it might also be one of the least understood. ...
Seven Ways to Promote Your Business for Free on the Web
So you’ve started a company and built a great website. Now you just need people to go to it. How can you make that happen, short of hiring a pilot to write the address in puffs of exhaust in the sky (which really would not be cost-effective… or environmentally friendly)? Use the magnificent internet as your low-cost or no-cost PR firm. Here are seven ways to promote your business online for nothing or next to nothing.
Get Reviews: Ask a few loyal customers to write reviews of your business on any ...
Five Unusual Promo Items to Boost Your Biz
It’s a universal truth: people love free stuff. People even get excited about stuff they would never buy if you offer it to them for free. Look at the success of huge corporations like Costco. And what’s the first thing customers of the superstore will mention when you bring up the company name? That’s right: the free samples that are always circulating around the place. People get excited by generosity, and this fuels repeat business.
So what does this mean to you? Chances are, your company isn’t Costco, and ...
Developing a Successful Business Card Speech
If you want people to actually act on your card, you’re going to have to talk to them while you give it out. Yes, this applies even if you have a gorgeous foil-stamped card or a thought-provoking see-thru plastic card.
We know. Giving a speech is typically a stressful event for everyone. Self-promotion is also often uncomfortable for many people. So business card speeches, which combine the two, can be even more of a challenge. But it doesn’t have to be that way. Use our handy tips to simplify the process of ...
When a Business Card is more than a Business Card
Because of the volume in which printing companies print business cards, they are one of the lease expensive marketing materials you can find. Why not exploit this situation to the advantage of your business? The business card format can do a lot more than carry your name and contact info. Check out these ideas for creative use of this inexpensive marketing tool.
Punch Cards
You’ve seen them around: those little cards that coffee shops give away with their drinks. “Buy eight, get one free,” is the message, ...
