Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Flyer Printing’
It’s Better – and Cheaper – to Print with Professionals
When you’re trying to decide whether it’s more cost-effective to make dinner at home or to take the family to a restaurant, the choice is obvious. Going out to eat spares you the time it takes to prep and clean up after your meal – but you pay out the wazoo for the service and the supper.
With most things – building a closet, moving furniture, etc. – it’s cheaper to do it yourself. But that’s not the case with printing your own collateral. Even if you have top-notch home or office printing equipment, you ...
Next Day Flyers for the Holidays
Sometimes important things slip our minds. These things include changing the oil in our cars, taking our cards out of the ATM machine, and paying our taxes… just ask Nicolas Cage or Wesley Snipes about that last thing.
Obviously, some of these forgetful offenses are more serious than others, but one thing that will really mess up all your plans is forgetting to print flyers for an event you’re hosting. That’s where next day flyers come in handy. Some printing companies provide this lightning fast printing ...
How Thick Is Thick Enough? 16pt Cardstock Flyers vs 14pt Cardstock Flyers
There are a lot of choices to make when you’re designing a flyer. How many colors do you want to use? Or do you want to go black and white? Is your message best broadcast using a lot of words, or are images king for your custom flyer? Should you use Helvetica, Garamond, or Comic Sans as your font of choice? Or do you want to go off the grid and scan a handwritten message to put on your flyer? Are you going to add hot specialty design elements like full-color foil printing, foil-stamping, spot UV, or silk ...
How to Make the Most of Your Online Printing Company
When it comes to printing business cards, flyers, booklets, or even magazines, there are a ton of options out there, and many of them are relatively low-cost. This is because most of the larger online printing companies have wised up and are using the same gang-run print process that their competitors are using. This gang-run process means that an online printing company can run several jobs on the same machine at the same time, minimizing waste, time, and resources (like ink) so they can offer customers an ...
Direct Mail Campaign Services
Snail mail may be a dying mode of communication, but that’s actually an advantage when you’re advertising a business, event, gallery opening, special offer, or political campaign. Why, you ask? Well, because while everyone else is bombarding your potential client’s email inbox with stuff that will probably be routed right into his or her junk mail folder, you’ll be sending a custom-printed postcard offer he or she is guaranteed to actually pick up in his or her two hands. In this way, physical mail still has ...
What Colors Mean in Your Business Cards and More
Choosing colors for your business cards and other marketing materials should not be an arbitrary process. Color does more than any other design element in creating a mood or effect in the materials you present to the world as reflections of your business or yourself.
So what colors should you incorporate in your designs? Well, it depends on your intention. Let’s take a look at some common colors and the messages they send to your potential audience.
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Yellow:
Happiness (think the ...
7 Tips for Effective Flyer Design
Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough, but how many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? Here are some pointers on how to design a great, effective flyer that won’t get lost in the shuffle.
Tip # 1: Plan Your Content
First things first – don’t get caught up thinking about colors and pictures before you know exactly what your flyers should say and ...
How to Market with Flyers
So you have an exciting opening or event on the horizon and you think it merits some promotion beyond creating a Facebook invite. There’s no doubt about it: flyers are an old-school way to direct attention to your venture or event – but they also work. Using this time-tested marketing technique requires more than a click of a mouse. Here are a few tips on how to do it well.
Design Wisely
Not all flyers are created equal. A smart marketer will tailor his design to the product. That means that if you’re ...
