Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
How to Dress for Business Success
In a business world where we’re often hiding behind our computer monitors instead of holding face-to-face meetings, it’s sometimes easy to forget the impact our clothes have on making people want to work with us – or scaring potential clients away. In addition to a solid work history and a great business card and handshake, an aesthetically pleasing wardrobe is essential for anyone who wants to be taken seriously in the business world. Here are some tips to ensure you’ve got what it takes to make a good ...
How to Remember Names
If you’re in business and you’re any good at it, chances are you meet people pretty frequently. Of course it’s hard to keep them all straight. But that doesn’t mean you shouldn’t try. People appreciate it immensely when you remember their names. They feel valued and they will, in turn, hold you in higher esteem for your efforts.
The business card exchange is a great opportunity to create memories of your new contact’s name. Business cards can also be used as a tool to help you recall. Use them. Here are some ...
Beyond the Internet: How to Broaden Your Business’ Reach in the Real World
There are a million ways to drive more people to your business’s website. But in our experience, some of the most important business connections stem from real-life, in-person interactions with other human beings… not cold, hard-wired machines. Here are some tips for actively improving your chances of making headway in business through your daily interactions.
1. Talk about work all the time
We know, this may sound horrible. There is nothing worse than people who drone on about boring projects they’re ...
Seven More Ways to Promote Your Business Online for Free
There are so many ways to use the internet to promote your company, we couldn’t fit them all in one blog. So here is the next installment of easy ways to increase your company’s visibility on the web. All they will cost you is a little bit of time.
1. Make Use of Email Signatures: In your email account, you have the option to create a signature that will anchor all outgoing mail. This signature is an opportunity to make your website accessible to everyone you email. Use it! Alongside your other information, ...
Seven Ways to Promote Your Business for Free on the Web
So you’ve started a company and built a great website. Now you just need people to go to it. How can you make that happen, short of hiring a pilot to write the address in puffs of exhaust in the sky (which really would not be cost-effective… or environmentally friendly)? Use the magnificent internet as your low-cost or no-cost PR firm. Here are seven ways to promote your business online for nothing or next to nothing.
Get Reviews: Ask a few loyal customers to write reviews of your business on any ...
Five Unusual Promo Items to Boost Your Biz
It’s a universal truth: people love free stuff. People even get excited about stuff they would never buy if you offer it to them for free. Look at the success of huge corporations like Costco. And what’s the first thing customers of the superstore will mention when you bring up the company name? That’s right: the free samples that are always circulating around the place. People get excited by generosity, and this fuels repeat business.
So what does this mean to you? Chances are, your company isn’t Costco, and ...
Developing a Successful Business Card Speech
If you want people to actually act on your card, you’re going to have to talk to them while you give it out. Yes, this applies even if you have a gorgeous foil-stamped card or a thought-provoking see-thru plastic card.
We know. Giving a speech is typically a stressful event for everyone. Self-promotion is also often uncomfortable for many people. So business card speeches, which combine the two, can be even more of a challenge. But it doesn’t have to be that way. Use our handy tips to simplify the process of ...
When a Business Card is more than a Business Card
Because of the volume in which printing companies print business cards, they are one of the lease expensive marketing materials you can find. Why not exploit this situation to the advantage of your business? The business card format can do a lot more than carry your name and contact info. Check out these ideas for creative use of this inexpensive marketing tool.
Punch Cards
You’ve seen them around: those little cards that coffee shops give away with their drinks. “Buy eight, get one free,” is the message, ...
Four Things Every Good Logo Must Be and Do
In this economy, where traditional jobs are harder and harder to come by, more and more people are turning to entrepreneurship as a means of generating income. This can be both frightening and exciting, but you can maximize your fun as a business owner by seeking advice from people who have traveled the road before you. YouTube videos can help you design a simple website, entrepreneurial blogs can help you pack your page with useful SEO words, and affordable software programs can help you manage your finances. ...
How to Get Results with Brochures
Brochures, when used well, can be worth their weight in gold as a marketing tool. They’re a fully portable means of conveying useful information to your clients, and as an added benefit, they can change hands several times before their shelf life is over. However, brochure design is not something you should just “wing.” Here are several tips to keep in mind to ensure that your brochure is as effective and professional as possible.
Use the Right Paper
If your brochure is going to be sitting outside (for ...
Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention?
You don’t have to hire a full-time street dancer to harness the power of real physical (not ...
Use a Slogan to Brand Your Company
“And leave off the last “s” for savings!”
“It keeps going, and going, and going…”
“Just do it.”
Instantly recognizable, these are some of the most successful company slogans ever created. With slogans, of course, success is measured by how long you remember the words after you hear them. But what made these things stick in our minds? Let’s take a look at some tips for creating an excellent company slogan to slap on your business card and keep your company at the top of your customer’s mind for years to ...
