Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Custom Printing Services’
Print Booklets for Fun and Profit
Creative people have a great outlet for expression in custom printed booklets. Citizen journalists, creative writers, visual artists, and experts wishing to share their unique knowledge can all make use of booklets for personal or profitable endeavors.
Elite Flyers’ booklets come in two sizes – 8.5”x11”, or full-page size, and 5.5”x8” half-page size. You can choose a page count from 8 to 32, in increments of four, for either size. The print stock is also customizable. One hundred-pound dull book stock is a ...
Brand Yourself Loud and Clear at Your Next Tradeshow
Trade shows, conventions, and fairs are veritable zoos of presenters, vendors, information, and consumers, it’s easy to get lost in the crowd. We’ve experienced this scenario too many times; we’re walking around the convention grounds, eyeing all the tents, stopping in when we see a sign that strikes our fancy. Then we come across the mystery tent. They don’t have a banner and they don’t have a sign. We have no idea what their purpose is. They may be selling something we love or offering a service we’d like to ...
Networking Opportunities in Your Hometown
Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this:
“We’ve got such a great service in place. I just wish we could reach more of the right people.”
Businesses often try to do this by directly sending out emails or social networking communications ...
Create Unity with Custom Printed Collaterals for the Workplace
It's hard to deny that the average workplace – and the world – has gotten more casual these days. Dress-down Fridays seem to have bled into the rest of the work week; whereas a three-piece suit was the common uniform for most desk jockeys 30 years ago, today a typical workaday guy would probably be exceeding dress code standards by pulling on a polo shirt and khaki pants. These kinds of casual clothes are certainly more comfortable than the stuffy suits of yesteryear, and it would be plausible to argue that ...
Companies Gain Loyalty with Newsletters
The idea of publishing a newsletter may seem like more of a pain in the neck than a good idea. But there are certain enterprises that benefit greatly by making use of this kind of marketing tool. Here are a few questions to consider before deciding to nix or say yay to a company newsletter:
Would you like to give your business a more personable, relatable image?
Is anything exciting or new happening at your company?
Do you interact with related businesses and individuals as part of your ...
What Colors Mean in Your Business Cards and More
Choosing colors for your business cards and other marketing materials should not be an arbitrary process. Color does more than any other design element in creating a mood or effect in the materials you present to the world as reflections of your business or yourself.
So what colors should you incorporate in your designs? Well, it depends on your intention. Let’s take a look at some common colors and the messages they send to your potential audience.
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Yellow:
Happiness (think the ...
Beyond the Internet: How to Broaden Your Business’ Reach in the Real World
There are a million ways to drive more people to your business’s website. But in our experience, some of the most important business connections stem from real-life, in-person interactions with other human beings… not cold, hard-wired machines. Here are some tips for actively improving your chances of making headway in business through your daily interactions.
1. Talk about work all the time
We know, this may sound horrible. There is nothing worse than people who drone on about boring projects they’re ...
Five Unusual Promo Items to Boost Your Biz
It’s a universal truth: people love free stuff. People even get excited about stuff they would never buy if you offer it to them for free. Look at the success of huge corporations like Costco. And what’s the first thing customers of the superstore will mention when you bring up the company name? That’s right: the free samples that are always circulating around the place. People get excited by generosity, and this fuels repeat business.
So what does this mean to you? Chances are, your company isn’t Costco, and ...
Developing a Successful Business Card Speech
If you want people to actually act on your card, you’re going to have to talk to them while you give it out. Yes, this applies even if you have a gorgeous foil-stamped card or a thought-provoking see-thru plastic card.
We know. Giving a speech is typically a stressful event for everyone. Self-promotion is also often uncomfortable for many people. So business card speeches, which combine the two, can be even more of a challenge. But it doesn’t have to be that way. Use our handy tips to simplify the process of ...
When a Business Card is more than a Business Card
Because of the volume in which printing companies print business cards, they are one of the lease expensive marketing materials you can find. Why not exploit this situation to the advantage of your business? The business card format can do a lot more than carry your name and contact info. Check out these ideas for creative use of this inexpensive marketing tool.
Punch Cards
You’ve seen them around: those little cards that coffee shops give away with their drinks. “Buy eight, get one free,” is the message, ...
Four Things Every Good Logo Must Be and Do
In this economy, where traditional jobs are harder and harder to come by, more and more people are turning to entrepreneurship as a means of generating income. This can be both frightening and exciting, but you can maximize your fun as a business owner by seeking advice from people who have traveled the road before you. YouTube videos can help you design a simple website, entrepreneurial blogs can help you pack your page with useful SEO words, and affordable software programs can help you manage your finances. ...
7 Tips for Effective Flyer Design
Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough, but how many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? Here are some pointers on how to design a great, effective flyer that won’t get lost in the shuffle.
Tip # 1: Plan Your Content
First things first – don’t get caught up thinking about colors and pictures before you know exactly what your flyers should say and ...
