Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention?
You don’t have to hire a full-time street dancer to harness the power of real physical (not ...
Use a Slogan to Brand Your Company
“And leave off the last “s” for savings!”
“It keeps going, and going, and going…”
“Just do it.”
Instantly recognizable, these are some of the most successful company slogans ever created. With slogans, of course, success is measured by how long you remember the words after you hear them. But what made these things stick in our minds? Let’s take a look at some tips for creating an excellent company slogan to slap on your business card and keep your company at the top of your customer’s mind for years to ...
Three Ways to Tie Your Business Card and Other Printed Collaterals to Your Twitter Account
First of all, your business should have a Twitter account. Period. Even if your industry is not geared toward the younger set, it doesn’t matter. Everyone, young and old, is capable of social networking, and you’d be surprised at how many savvy gray-haired consumers and professionals are hitting the Tweetosphere on a daily basis.
That said, you are missing a divine opportunity to spread your business’s name and message much further and wider in cyberspace than you can in the “real world” if you don’t connect ...
How to Market with Flyers
So you have an exciting opening or event on the horizon and you think it merits some promotion beyond creating a Facebook invite. There’s no doubt about it: flyers are an old-school way to direct attention to your venture or event – but they also work. Using this time-tested marketing technique requires more than a click of a mouse. Here are a few tips on how to do it well.
Design Wisely
Not all flyers are created equal. A smart marketer will tailor his design to the product. That means that if you’re ...
How to Use Good Business Card Etiquette
You’ve designed and printed the perfect business card to represent your business or initiative. Now don’t just go shoving it into people’s hands like an executive bull in a China shop! There’s a certain protocol to follow if you want people to happily accept – and follow up on – your custom-printed business card. Here are some dos and don’ts on proper business card etiquette.
Don’t Leave Home Without Them
The first and most important rule of business card etiquette is actually having them on-hand. It ...
Choosing the Perfect Fonts for Your Marketing Materials
It may seem like a minor detail, but in fact a font can evoke a very strong and very specific feeling or response in the beholder. Throwback fonts like Courier, which mimics the look of text from a typewriter, can create a time-tested, reliable image, but lack the modernity some brands require. Lucida Handwriting has a feminine aesthetic, which works for beauty salons, but not for hardware stores or tire wholesalers. And Times New Roman carries an academic association that could work for businesses who would ...
Tips for the Best Business Card Design for Artists
Everybody can benefit from a good-looking business card, but this truth is more pertinent for artists than it is for anyone else. If you’re an artist, your marketing materials are an excellent opportunity to plant your aesthetic in the hands and minds of potential buyers, collectors, gallery or museum owners. Maximize this important medium with these four tips for designing your artistic business card.
Keep Your Card Functional
As a creative type, you may be tempted to go wild with your business ...
7 Ways to Bribe Your Customer to Act on Your Postcard Offer
Postcard printing and direct mailing is like mainlining your message right into the customer’s brain; they don’t even have to open an envelope, and your message and offer are right in their hands. So don’t screw up this opportunity. Reinforce your message and your offer by giving them one of these “can’t miss” incentives to sign up, call in, and make purchases with your company.
Bill Me Later Options
Nobody likes to part with their money. If the customer can delay the pain of coughing up his ...
Give a Great Elevator Pitch to Go with Your Business Card
“Concise.” It’s arguably one of the greatest words in the English language. Its definition is “expressing or covering much in few words.” That’s a beautiful thing.
And it’s what you should strive for when you make the elevator pitch that should accompany your handing out your business card. An elevator pitch should take no longer than an elevator ride – somewhere around 30 seconds. That’s all you should need in order to tell an interested party what it is that you do, and why you’re great at it. Whew! Here’s ...
