Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Design’ Category
5 Marketing Tips for Your Travel Agency
Summer vacation is coming up fast, but there is still time to scoop up new clients for your travel agency this season. The key is to “make them an offer they can’t refuse,” and to ensure you reach the largest audience possible, you’ll want to cast your net both via the web and with physical print media like flyers, brochures, and postcards sent via Every Door Direct Mailing (E.D.D.M.). Sending out emails with enticing subject lines may work for your existing customers, but not for Joe Schmoe on the street who ...
Make a Name for Your Biz at the Big Photo Show
If you’re headed to The Big Photo Show at the Los Angeles Convention Center on May 4 and 5, you’re in for a world of fun and unparalleled networking opportunities. This fun convention offers a great forum in which photo-enthusiasts can try and buy new products, talk to experts, and connect with other photography hobbyists or pros. You may be headed there for more than recreation, of course. If you’re a professional photographer looking to make connections, sales, and ultimately to make profits, that’s great; ...
5 Tips to Boost Success of Your Print Marketing Campaign
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
3-D Business Cards
“Lenticular” may seem like a big word, but what it means, in simple terms, is a really cool new way you can present yourself and your company to the world. In 3-D! If you thought three-dimensional visuals were only an option at the mega-plex, and, well, in real-life, you used to be right! But now that 3-D business cards have emerged on the printing scene, there’s a whole new world of possibilities for people who like to push the envelop with dynamic marketing materials.
Imagine handing someone a business ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Spring Your Business into Action
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
Styles of Brochure Printing
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
Flyers for Artists
Attention all artists: the days of Vincent Van Gogh are far behind us, and that means that it’s no longer cool or necessary for artists to die in poverty and obscurity. If you want people to know about the glorious works you’re creating, self-promotion is not only acceptable --- it’s an absolute must.
To this end, it’s time to stop being so Emily Dickinson (i.e. composing poetry in your closet) and making it impossible for the world to recognize you, let alone pay you for your art. It’s time instead to have ...
How Postcards Can Help Realtors
Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding --- real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty ...
Flyers for Easter
Easter may not be the most scintillating of holidays (unless you’re in elementary school and you have chocolate bunnies, Peeps, and egg hunts to look forward to). But the Easter break does give people enough pause to let them relax their minds, bodies, and budgets just a bit. If you own a business, this springtime holiday is a great opportunity to help people figure out what to do with their vacation hours and the leisure-time dollars they have swirling around in their pockets. But an important factor in ...
