Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Design’ Category
EDDM Mailing in Threes
The best things in life come in threes.
Every Door Direct Mailing(or EDDM) is most effective when used in a sequence. Elite Flyers recommends doing neighborhood saturations in waves of three. Once you have isolated the routes that you want to mail to, the next step is to do the mailing. Just one mailer may not be effective. The real trick is to send your mailers to the same areas consistently, while having some variance between the designs and messages. Start by getting their attention. Then, inform them ...
Basics of Paper Point
When it comes to selecting business cards, the first thing that comes to mind is how to best portray your business and leave that lasting impression of your company. Making a memorable impact with your business card in the business world is equivalent of a strong handshake that seals the deal. Here are a few tips when it comes to deciding on a paper quality that will WOW your contacts.
What Is The Point?
In general, the weight or thickness of a card is classified by point measurements. To every inch there are ...
Where to Start with Graphic Design: 5 Tips for Beginners
Designing can be daunting. Though you may have an idea in mind, the process of getting from a blank page to a beautiful design can be more difficult than anticipated. Fortunately, there are a few basic tips that can help, even the design novice can create something incredible.
Less is More
Don’t be afraid of an empty space. In fact, “white space” is an important part of design. When a design has too much going on, it looks cluttered and confuses the eye—you want your design to flow nicely and not overwhelm the ...
Memorial Weekend is Here!
With Memorial weekend approaching quickly, now is the best time to do something special for your business. In Miami, the city is swirling with tourist and residents that is simply looking for a nice place of action. Here's your chance, to pass out your business cards, brochures, etc.
Now, let's get into some options for your business so you can start your Memorial Weekend off right!
Business cards have always been a popular category in the advertising world. Elite Flyers have many
options that ...
The Evolving Role of Catalogs: How to Use Them to your Advantage
Just a few years ago, mailboxes were crammed with catalogs. As a primary form of selling products without a storefront, catalogs served an important role—maintaining relationships with customers by communicating with them on a regular basis, increasing excitement for the next month’s catalog, and keeping sales steady.
Mailboxes are no longer filled with catalogs—does this mean they’ve gone by the wayside? Not even close! In fact, catalogs are still being used to maintain relationships with customers, increase ...
How to Setup Artwork for Foil Stamped Business Cards
So you’ve decided on Foil Stamped Business Cards — great choice! To ensure your design comes out just the way you want it, we suggest keeping the following things in mind:
The Basics: Work in CMYK color mode and set the resolution to 300 DPI.
Dimensions & Bleed: Your starting document size for standard business cards should be 3.627” x 2.127”. The final size after cutting will be 3.5” x 2”. Document safe size is 3.377” x 1.877”. Make sure to keep all text within the safe area. For custom sized business ...
New Business Cards For A New YOU!
It's time for a New You! Start your business off right with your new Elite business cards. We strive and treat each job as it were our own. Companies underestimate the impact business cards can have when it comes to obtaining attention for yourself, your employees, and your brand.
FACT: A lot of business cards have horrible creations and no one wants something that feels cheap.
Elite Flyers will make you look great!
What will make your new business card ELITE?
There always needs to be something that ...
Halloween Marketing Tricks & Treats
Halloween offers a festive time to connect with customers—consumers are out and about getting ready for the fall season. If you need some help scaring up some business, we’ve compiled some unique ways for your small business to attract customers this Halloween.
Pass out Branded Candy Goodie Bags
If you’re a contractor, cleaning company, or other localized small business, consider giving trick-or-treaters small candy goodie bags that have your business card in them. Though the kids will only care about the ...
Building a Successful Brand with Print Advertising
“Can you pass me a Kleenex?”
“Did you Swiffer the floors?”
“Can you Mapquest the nearest post office?”
“I need some Starbucks.”
What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...
5 Ways to Help Your Business Card Stand Out
Picture this: you meet a great potential client, you hand over your business card, and it barely gets a glance before it’s shoved in a pocket. The truth is nothing puts you on the back burner faster than a boring, forgettable business card. You want to be memorable. When you hand over your business card, you want that potential client to say “wow, great business card!” In order to command attention, you’ve got to be different. Strive to surprise and impress, and forget the mundane—here are 5 ways to create a ...
Preparing Your Artwork Files for Commercial Printing
You want your printed products to look clean, bold and impressive, right out of the box. We want the same thing. We want it so badly that we will bend over backwards to make sure your designs are print-ready. But getting your artwork ready for commercial printing does not have to be hard. There are two easy ways to make sure your design files are in perfect shape to hit our printing press. The first is to let our professional designers take the task off your hand. The second is to use our simple design ...
4 Reasons to Bring Your Bulk Mail Campaign to Elite Flyers
When we named our company “Elite Flyers” more than a decade ago, we didn’t do so lightly. Our intention from the very beginning has been to treat our printing clients like royalty, taking care of them like family during every phase of the process.
We’ve been true to that ideal. A glance at our 5-star reviews on Yelp and across the web, along with the long list of repeat business we enjoy, lets us know that we continue to succeed in our mission, even as our product line has continued to expand.
Our ...
