Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Go 3-D for the Bronx Heroes Comic-Con
If you are one of the vendors attending the Bronx Heroes Comic-Con this year, you’re in good company. We’re still weeks out, and vendor tables are nearly completely sold out. This convention, taking place on May 4th and 5th, has an excellent location inside the Bronx Library Center, which makes it a primary target for comic fiends all over New York City and beyond. The hungry comic-lovers who will swarm the convention are going to be looking for contacts who can help feed their habit, and they will have no ...
Cinco de Mayo Marketing Ideas
Most Americans don’t really know what Cinco de Mayo is about, and that’s okay, from a marketing perspective. The holiday actually has very little connection to cracking beers open, and instead is in celebration of the 1862 Battle of Puebla, during which a motley group of rogue Mexican military men defeated the French Army when the French attempted to infiltrate their territory. No one would have expected the small underdog militia to defeat the invaders, and so at the time, it was a great cause for celebration ...
Make a Name for Your Biz at the Big Photo Show
If you’re headed to The Big Photo Show at the Los Angeles Convention Center on May 4 and 5, you’re in for a world of fun and unparalleled networking opportunities. This fun convention offers a great forum in which photo-enthusiasts can try and buy new products, talk to experts, and connect with other photography hobbyists or pros. You may be headed there for more than recreation, of course. If you’re a professional photographer looking to make connections, sales, and ultimately to make profits, that’s great; ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Win New Customers with The Chicago Blues Festival
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...
5 Tips to Boost Success of Your Print Marketing Campaign
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Spring Your Business into Action
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
Styles of Brochure Printing
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
Flyers for Artists
Attention all artists: the days of Vincent Van Gogh are far behind us, and that means that it’s no longer cool or necessary for artists to die in poverty and obscurity. If you want people to know about the glorious works you’re creating, self-promotion is not only acceptable --- it’s an absolute must.
To this end, it’s time to stop being so Emily Dickinson (i.e. composing poetry in your closet) and making it impossible for the world to recognize you, let alone pay you for your art. It’s time instead to have ...
