Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Run an Effective Marketing Campaign With Custom Printed Flyers
Sometimes, when we’re launching a new business or initiative, it’s easy to put the bull before the horns and to end up with a marketing campaign that doesn’t live up to its full potential. That’s why it’s important to take a deep breath and to plan out some marketing strategies before implementing them, many of which can involve flyers and other printed collaterals. Here are some points to consider as you prepare to roll out a new marketing campaign.
Use Your Calendar
Don’t plot and launch your ...
Postcard Mailing Campaigns to Gain Summer Business
The lazy days of summer are right around the corner, but that doesn’t mean you should get lazy in promoting your business. Summertime is a prime opportunity for many businesses to gain new clients who are looking for ways to get their children out of the house now that school’s out. It’s also a great time for seasonal businesses to give themselves an extra push to ensure they eek out every possible dollar during these key months. And restaurants would be remiss if they didn’t launch some targeted campaigns to ...
Plastic Business Cards For Extreme Sports Photographers
In the field of extreme sports photography, you sit (or stand or run) right in the thick of some of the most exciting action the world of sports has to offer. Whether you’re getting sprayed with mud that flies off the wheels of the world’s top BMX bikers, you’re catching a splash from a spelunker coming up after a particularly deep dive, or you’re sweating it out as you chase ultra-marathoners to the finish line, your body and your camera are ready to stand up to the elements. Is your business card, ...
Promote Your Business at Miami HipHop Weekend
During Memorial Day weekend (also known as Miami Hip-Hop Weekend), Miami residents and seasonal visitors alike know that the beach swells with tourists looking for a good time. Amid the beach parties, the celebratory mayhem, and the moans of the city’s permanent residents, local businesses have got to recognize that there is money to be made during these eventful few days. These visitors are bringing in money they intend to spend on fun, food, and drinks. But as a business owner, it’s your responsibility to ...
5 Marketing Tips for Your Travel Agency
Summer vacation is coming up fast, but there is still time to scoop up new clients for your travel agency this season. The key is to “make them an offer they can’t refuse,” and to ensure you reach the largest audience possible, you’ll want to cast your net both via the web and with physical print media like flyers, brochures, and postcards sent via Every Door Direct Mailing (E.D.D.M.). Sending out emails with enticing subject lines may work for your existing customers, but not for Joe Schmoe on the street who ...
Flyers for Farmers Markets
Spring has sprung, summer is on its way, and fruit is hanging heavy on the vine. It’s a beautiful season for farmers markets where consumers can pluck up the sweetest and freshest fruits and vegetables this prime growing season has to offer. If you’re a vendor or an organizer of a farmers market, though, you know firsthand how difficult it can be to, well, market your market! This is where printed flyers, brochures, newsletters, and business cards can make the difference between a profitable venture, and a big ...
Make Your Business Shine at Sizzle Miami
Sizzle Miami is a unique LGBT festival that takes over Miami and Miami Beach for a full five days. The fest celebrates gay men of color and is now in its 11th year running. Starting with a modest one-day celebration in 2002, Sizzle has grown every single year and it brings thousands of vacationers to our city annually. The events of the six-day fest run from Thursday May 23rd to Monday, May 27th and span hotels, clubs, and businesses all over the Greater Miami Area, and any business that might appeal to this ...
Get “Spotted” at The Atlanta Food & Wine Festival
Georgians love good food and wine – that fact is well known. So it’s no surprise that people flock from far and wide to Atlanta’s Food & Wine Festival. This year, May 30 through June 2, festival-goers will sink their teeth into some of the most delectable and creative dishes from around the country, and these hungry guests will be open to suggestions for where else they should wine and dine themselves between festival events, and even after the weekend is over. This makes the festival a great opportunity ...
Flyers for Mothers Day
Mother’s Day. It’s one of those days that leaves everyone feeling about as creative as a soggy sponge. As much as most mothers probably do love flowers, we all know we could wow the women who brought us into the world in a better way this year, but most consumers need a little guidance to help them see the light. That’s why printing some well-played flyers for Mother’s Day can help steer gift-shoppers toward your business this spring.
Moms are people too and they like to get out on the town and ...
Miami Beach Food Truck and Music Fest: Great Local Marketing Opportunity
If your food truck is participating in the Miami Beach Food Truck and Music Fest, a business owner in North Beach, a musician playing in the bandshell, or simply an entrepreneur of any kind looking for a great opportunity for growth, now is a great time to start thinking about local marketing, flyer printing and other print marketing materials for this upcoming event. On May 22nd, from 5 p.m. to 10 p.m., some of Miami’s beloved food trucks will circle up at the great public space on 73rd street and Collins ...
Go 3-D for the Bronx Heroes Comic-Con
If you are one of the vendors attending the Bronx Heroes Comic-Con this year, you’re in good company. We’re still weeks out, and vendor tables are nearly completely sold out. This convention, taking place on May 4th and 5th, has an excellent location inside the Bronx Library Center, which makes it a primary target for comic fiends all over New York City and beyond. The hungry comic-lovers who will swarm the convention are going to be looking for contacts who can help feed their habit, and they will have no ...
Cinco de Mayo Marketing Ideas
Most Americans don’t really know what Cinco de Mayo is about, and that’s okay, from a marketing perspective. The holiday actually has very little connection to cracking beers open, and instead is in celebration of the 1862 Battle of Puebla, during which a motley group of rogue Mexican military men defeated the French Army when the French attempted to infiltrate their territory. No one would have expected the small underdog militia to defeat the invaders, and so at the time, it was a great cause for celebration ...
