Mother’s Day. It’s one of those days that leaves everyone feeling about as creative as a soggy sponge. As much as most mothers probably do love flowers, we all know we could wow the women who brought us into the world in a better way this year, but most consumers need a little guidance to help them see the light. That’s why printing some well-played flyers for Mother’s Day can help steer gift-shoppers toward your business this spring.
Moms are people too and they like to get out on the town and have a good time. If you own a restaurant or a nightlife spot, you can remind people of this by handing out some flyers in the weeks leading up to Mother’s Day, advertising a brunch, dinner, or cocktail special specifically tailored to the special day. It may seem cliché, but buy-one-get-one cosmos will reel in plenty of mother-daughter duos, while a good steak dinner deal will lure in sons who love their moms but who might not be able to afford ala carte prices at your swanky locale. Design some enticing, colorful, and high-quality flyers advertising a Mother’s Day special, and you’ll not only be reminding people to think about their moms, but you’ll also be providing them with solutions on how to make sure mom is satisfied on her special day.
We live in a progressive age, though, and it’s important that not every mom is alike. Some mothers love to be wined and dined, while others would rather get their hands dirty. A mom’s day discount at your hardware store, a mother-child gym membership special, or a deal on a white water rafting package or walking tour might be the perfect unexpected Mother’s Day offering for the non-traditional moms out there. Then again, a cruise or travel package might be just what some super grateful kids are looking to buy for the women who gave them life. Just about any industry can do itself a favor by cooking up some Mother’s Day specials and designing and printing some flyers to advertise the offers. After all, it’s no good offering a Mother’s Day deal unless you have a way to get the word out!
When it comes time to design your Mother’s Day flyers or postcards, there are some basic things to keep in mind. First off, your deadline. Mother’s Day is Sunday, May 12 this year, so you’ll want to make sure that you send your design to the printer in plenty of time to get your finished cards back. Last-minute flyer printing usually costs more money, so keep that in mind in case you are the type who tends to procrastinate. Get your design in early, and you won’t have to pay extra to expedite the printing process. Plus, planning ahead gives you plenty of time to promote your offer through other means besides your flyer – for example, on your business’s Facebook page, Twitter account, or Instagram site.
Next, you’ll want to make your flyer eye-catching while avoiding tackiness at all costs. This can be a delicate balance. Of course you want your potential customers to notice your flyer. But that doesn’t mean you’ll want to cover it in gold sequins and smear it with every color of the fluorescent rainbow. No one wants to buy their mother a gift that screams “tackiness!” So make your flyer both tasteful and bright and you’ll be on the road to success.
Another option to consider when designing your flyers for Mothers day is to add some premium design elements. For example, flyers with metallic inks (either full color foil or foil stamping, for example) look pricey and sophisticated, but really only cost a bit more per printed piece. Believe it or not, people will be judging your business or service solely based upon the quality of the flyer you hand them. So you’ll want to make sure that you do the job right! If metallics aren’t for you, there are also other print techniques, like silk lamination and spot UV coating, that can set your business’s art apart from the rest. These high-class print styles also convey the sense that you care about details, which is of course a characteristic most people want when they’re searching for a business they can trust with their mother’s happiness.
Mother’s Day is a great opportunity to bring new blood into your establishment. Market well and use a high-quality print service to ensure your messages are hitting your audience with the tone and touch you desire.
Jennifer has been apart of the EliteFlyers.com team for over 10 years. Her personal portfolio includes high-end design and/or printing of business cards, flyers, post cards and more for businesses and individuals from all over the world.
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