Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Halloween Marketing Tricks & Treats
Halloween offers a festive time to connect with customers—consumers are out and about getting ready for the fall season. If you need some help scaring up some business, we’ve compiled some unique ways for your small business to attract customers this Halloween.
Pass out Branded Candy Goodie Bags
If you’re a contractor, cleaning company, or other localized small business, consider giving trick-or-treaters small candy goodie bags that have your business card in them. Though the kids will only care about the ...
Marketing to Children: How to Reach Your Littlest Customers
To reach a child, we must also reach the parent. If you impress the child, you’ll likely delight the parent. But how does one market to a child? In a world dominated by sales, returns, and consumer logic, how does one get back to the basics of impressing and intriguing a child? If you’re a doctor or a dentist, a tutor or a psychologist, you know the struggle: it’s not always easy to make a little human smile. But if your business is kid-friendly and provides kid-approved promo products like the ones below, ...
Building a Successful Brand with Print Advertising
“Can you pass me a Kleenex?”
“Did you Swiffer the floors?”
“Can you Mapquest the nearest post office?”
“I need some Starbucks.”
What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...
5 Ways to Help Your Business Card Stand Out
Picture this: you meet a great potential client, you hand over your business card, and it barely gets a glance before it’s shoved in a pocket. The truth is nothing puts you on the back burner faster than a boring, forgettable business card. You want to be memorable. When you hand over your business card, you want that potential client to say “wow, great business card!” In order to command attention, you’ve got to be different. Strive to surprise and impress, and forget the mundane—here are 5 ways to create a ...
The Business Benefits of EDDM Mailing Services
How EDDM Mailing Services Work
EDDM stands for Every Door Direct Mail. This service has been helping businesses nationwide get their mailings into every mailbox in a designated area within any zip-code for many years. The benefits are endless, but many businesses often over look this lucrative marketing tool. What they fail to realize, Neighborhood Saturation mailing is one of the best ways to reach a large number of people in the least intrusive way. Just about everyone in the nation has a mailbox, and that ...
Why Using Door Hangers Is an Effective Marketing Strategy
What’s one thing that gets your attention when you walk up to your front door? If you said something hanging on the doorknob, you have just stumbled on a marketing strategy that can be quite effective.
When you send a mailer, it can get lost in the mound of bills and advertisements that are delivered to consumers mailboxes six days a week. However, when you use a door hanger, you stand out from the rest.
Why Consumers Love Door Hangers
People aren’t overwhelmed when they see a door hanger because it’s the ...
Should You Use Brochures as Part of Your Business?
When you think of a brochure, what image comes to mind? Do you imagine scanning through one to pick up some noteworthy information?
Your customers could do the same thing with brochures about your business. As they are getting comfortable in their chair in your waiting room, they can pick up the brochure, scan it, and start reading anything that may tell them something they didn’t know before picking it up.
Why Use Brochures
After perusing the brochure, your customers have a much deeper understanding of a ...
4 Reasons to Bring Your Bulk Mail Campaign to Elite Flyers
When we named our company “Elite Flyers” more than a decade ago, we didn’t do so lightly. Our intention from the very beginning has been to treat our printing clients like royalty, taking care of them like family during every phase of the process.
We’ve been true to that ideal. A glance at our 5-star reviews on Yelp and across the web, along with the long list of repeat business we enjoy, lets us know that we continue to succeed in our mission, even as our product line has continued to expand.
Our ...
Rounded Corner Business Cards, .125 vs .25 What’s The Difference?
There are plenty of choices for business cards, Be the best and stand out from the rest with a customized set of Rounded Corner Business Cards. 1/8 and 1/4 Rounded corner business cards are a creative way to ensure you make an impact with your introduction - they are clean, minimalistic and slick.
1/8” or 1/4” rounded corners will make your cards eye catching. Try only 2 rounded corners (Leaf-Shaped) for a unique leaf shaped look! Rounded corner business cards are the favorite of designers, marketers, and ...
Affordable Event Promotion at Art Basel
Art Basel is the greatest thing to happen to Miami’s cultural scene since Uncle Luke decided to run for mayor.
No really, though, all jokes aside, Art Basel, in conjunction with Wynwood Walls and the burgeoning art scene in the entire Wynwood District, as well as our increasingly popular second-Saturday Art Walk, have taken Miami’s artistic standing from virtually non-existent to in-your-face impressive in a mere matter of years.
But really, nothing has helped this along more than Art Basel (happening ...
Why You Should Print Coupons on Your Flyers
It doesn’t really matter what kind of business you’re in – financial advising, dog walking, organic beauty products, childcare, or pharmaceuticals… today’s market is not just competitive – it’s cutthroat. From a consumer’s perspective, this is awesome. How many of us have walked into an expensive sunglass shop, tried on every designer pair until we found the perfect fit, and then walked out empty-handed only to scoop up the same pair from a bargain website for half the price of the retail store? Underhanded ...
Guidelines for EDDM Mailer Design
Every Door Direct Mail (EDDM) is a time- and money-saving marketing tool that allows you to blanket an entire neighborhood or an entire zip code with your advertisements and/or special offers. Some printers even offer a one-stop EDDM service where you can have your mailer designed, printed, and even sent out all through the same multi-talented service.
There are two options for EDDM mailings – either EDDM Retail or plain EDDM. EDDM Retail is the more popular service because it is the more cost-effective and ...
