Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Promotional Printing’
New Business Cards For A New YOU!
It's time for a New You! Start your business off right with your new Elite business cards. We strive and treat each job as it were our own. Companies underestimate the impact business cards can have when it comes to obtaining attention for yourself, your employees, and your brand.
FACT: A lot of business cards have horrible creations and no one wants something that feels cheap.
Elite Flyers will make you look great!
What will make your new business card ELITE?
There always needs to be something that ...
Marketing to Children: How to Reach Your Littlest Customers
To reach a child, we must also reach the parent. If you impress the child, you’ll likely delight the parent. But how does one market to a child? In a world dominated by sales, returns, and consumer logic, how does one get back to the basics of impressing and intriguing a child? If you’re a doctor or a dentist, a tutor or a psychologist, you know the struggle: it’s not always easy to make a little human smile. But if your business is kid-friendly and provides kid-approved promo products like the ones below, ...
Building a Successful Brand with Print Advertising
“Can you pass me a Kleenex?”
“Did you Swiffer the floors?”
“Can you Mapquest the nearest post office?”
“I need some Starbucks.”
What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Win New Customers with The Chicago Blues Festival
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
Picking a Printing Company
All across the United States – in Miami, Los Angeles, Washington D.C., San Antonio, Las Vegas, Chicago, New York and beyond – people need to print things. On an everyday basis, many people need to print a few documents for record keeping or the like. A little less frequently, people find themselves in need of thousands of pieces of printed materials – be them business cards, flyers, posters, postcards, direct mail marketing materials, brochures or booklets. And then they’re stuck trying to find the answer to ...
Custom-Printed Bottleneck Hangers – Little-Known Marketing Magic-Makers
Who said you can’t make money by just hanging around? Okay, it’s true, loitering is not the best skill to base a career on, but a different kind of “hanging” can work wonders for certain businesses, and the marketing trend has recently seen an upswing.
The tactic seems pretty simple – and it is – but because of its ingenuity, it gets results more often than one might expect. The on-site marketing method is known as custom-printed bottleneck hangers that advertise sales or discounts on all things beverage and ...
The Difference Between Pamphlets and Leaflets
If the word “pamphlet” makes you think of uncomfortable waits in the doctor’s office and/or the smell of medical-grade disinfectant, you’re not alone. Those folded bundles of disturbing news about rheumatoid arthritis, jaundice and urinary tract infections may have left a bad taste in your mouth, and for good reason. But there’s no need to let those less than stellar encounters with pamphlets get in the way of your using them to your benefit in the future. Pamphlets, leaflets, brochures, and other paper ...
Print Advertisements to Save Your A$$
We’ve got a lot of entrepreneurs and small business owners in our circle of friends, and so we get to see firsthand the ups and downs they go through with regard to business. From our observations, though, one thing holds steady for all of them. When they try to save money by cutting back on advertising, they do themselves no favors. It’s like a man who is dying of thirst and so dehydrated he can’t make his way out of the desert, and yet he saves his little canteen of water in case he has to put out a fire. ...
How Thick Is Thick Enough? 16pt Cardstock Flyers vs 14pt Cardstock Flyers
There are a lot of choices to make when you’re designing a flyer. How many colors do you want to use? Or do you want to go black and white? Is your message best broadcast using a lot of words, or are images king for your custom flyer? Should you use Helvetica, Garamond, or Comic Sans as your font of choice? Or do you want to go off the grid and scan a handwritten message to put on your flyer? Are you going to add hot specialty design elements like full-color foil printing, foil-stamping, spot UV, or silk ...
