Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Printing Services’
EDDM Mailing in Threes
The best things in life come in threes.
Every Door Direct Mailing(or EDDM) is most effective when used in a sequence. Elite Flyers recommends doing neighborhood saturations in waves of three. Once you have isolated the routes that you want to mail to, the next step is to do the mailing. Just one mailer may not be effective. The real trick is to send your mailers to the same areas consistently, while having some variance between the designs and messages. Start by getting their attention. Then, inform them ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Win New Customers with The Chicago Blues Festival
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
Spring Break Flyers That Grab Attention
You’re walking up the beach and suddenly you see throngs of stumbling people wearing ripped clothing and screaming unintelligibly. You wonder whether you’ve just stumbled upon the Zombie Apocalypse, until you realize the almost-as-scary truth: It’s spring break again.
In Miami Beach (South Beach) and Panama City, Florida, and in California hotspots like Los Angeles and San Francisco, college kids will soon be finding the beach and losing their minds for uninterrupted party vacations that range from a few days ...
The Difference Between Pamphlets and Leaflets
If the word “pamphlet” makes you think of uncomfortable waits in the doctor’s office and/or the smell of medical-grade disinfectant, you’re not alone. Those folded bundles of disturbing news about rheumatoid arthritis, jaundice and urinary tract infections may have left a bad taste in your mouth, and for good reason. But there’s no need to let those less than stellar encounters with pamphlets get in the way of your using them to your benefit in the future. Pamphlets, leaflets, brochures, and other paper ...
Postcards and EDDM Marketing Boost Your Small Business
LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses ...
Linen Business Cards Bring a Touch of Sophistication – Cheap!
Linen is one of the signature fabrics of Elite Flyer’s hometown – Miami Beach, Florida. We may now operate on a global scale, but we still cling to our South Florida roots, and our choice to offer linen business cards may have something to do with that.
South Beach is known for its sleek style and impeccable taste when it comes to fashion, and linen, with its naturally luxurious appearance – fits right into this hip beachy groove. Somewhat casual, totally stylish, eye-catching, and tasteful, linen is one of ...
6 Tips for Printing Custom Letterheads
There’s a big difference between writing business correspondence on a plain piece of paper and putting your words on stationery that’s anchored by your business’s official logo and info. There’s an air of authenticity you can achieve with official stationery that’s simply lacking on unadorned 8.5x11. It may seem silly, but it’s inarguably true. Letterheads make correspondence seem more legit, whether you’re a doctor, a florist, or a salesman.
Almost every professional can agree on this point, and many ...
Wrist Band Printing
Elite Flyers is based in Miami, a known party city that has a disproportionately high need for wristbands. Many of the hottest clubs and festivals on the scene utilize custom-printed wristbands as a means of identifying people who have paid an entry fee – or people who have reached the legal drinking age – and people who haven’t. We’ve helped countless businesses make use of this simple tool, and we’ve learned a few things about successful wristband printing and use, and we’re going to share this useful ...
Top 5 Reasons People Respond to Door Hangers
We would be liars if we tried to pretend we’d never been annoyed to come home to find that some local business had hung a door hanger advertisement on our door knob while we were out. Like finding a nightclub flyer under your windshield wipers or a mass mailer in your mailbox, sometimes these in-your-face advertisements seem intrusive and bothersome. But the fact is that despite these resentments, many customers still respond to custom-printed door hangers. Below, we outline the reasons they’re willing to act ...
Print Booklets for Fun and Profit
Creative people have a great outlet for expression in custom printed booklets. Citizen journalists, creative writers, visual artists, and experts wishing to share their unique knowledge can all make use of booklets for personal or profitable endeavors.
Elite Flyers’ booklets come in two sizes – 8.5”x11”, or full-page size, and 5.5”x8” half-page size. You can choose a page count from 8 to 32, in increments of four, for either size. The print stock is also customizable. One hundred-pound dull book stock is a ...
