Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Postcards’
Guidelines for EDDM Mailer Design
Every Door Direct Mail (EDDM) is a time- and money-saving marketing tool that allows you to blanket an entire neighborhood or an entire zip code with your advertisements and/or special offers. Some printers even offer a one-stop EDDM service where you can have your mailer designed, printed, and even sent out all through the same multi-talented service.
There are two options for EDDM mailings – either EDDM Retail or plain EDDM. EDDM Retail is the more popular service because it is the more cost-effective and ...
Tips for Your EDDM Campaign
Every Door Direct Mailing is a marketing strategy that has revolutionized the way both small and large businesses get noticed, all across town. It allows the sender (you, for example) to target specific neighborhoods or to blanket entire zip codes with their marketing messages, with VERY minimal effort or financial investment. EliteFlyers.com offers a one-stop solution to your own EDDM marketing needs or wishes. From the design of your marketing material, be it a postcard or a larger print mailer, to the ...
Smart Marketing for Your Daycare Center
Are you baffled by why your marketing campaigns for your daycare center haven’t netted you a large upswing in little tikes (a.k.a. clients)? Or have you yet to begin a solid marketing campaign, fearing that you can’t spare the resources? If either of these scenarios applies to you, or even if you think you’ve got it covered, we suggest you read on for some helpful ideas to increase the effectiveness of your marketing efforts.
Think about these points.
You’re not marketing to children. You’re marketing to ...
Cinco de Mayo Marketing Ideas
Most Americans don’t really know what Cinco de Mayo is about, and that’s okay, from a marketing perspective. The holiday actually has very little connection to cracking beers open, and instead is in celebration of the 1862 Battle of Puebla, during which a motley group of rogue Mexican military men defeated the French Army when the French attempted to infiltrate their territory. No one would have expected the small underdog militia to defeat the invaders, and so at the time, it was a great cause for celebration ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Win New Customers with The Chicago Blues Festival
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...
5 Tips to Boost Success of Your Print Marketing Campaign
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
How Postcards Can Help Realtors
Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding --- real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty ...
Foil Printing
If your recent print advertisements, flyers, postcards, business cards, or other printed works seem to “lack luster” recently, you may consider trying an innovative and attractive new printing style to amp up the appeal of your marketing campaigns. Foil printing is a technique that brings the flash of precious metals to your printed materials, without your having to dish out a lot of your hard-earned coin to get the job done.
It may not come as a surprise that foil printing techniques utilize, yes, foil, in ...
Picking a Printing Company
All across the United States – in Miami, Los Angeles, Washington D.C., San Antonio, Las Vegas, Chicago, New York and beyond – people need to print things. On an everyday basis, many people need to print a few documents for record keeping or the like. A little less frequently, people find themselves in need of thousands of pieces of printed materials – be them business cards, flyers, posters, postcards, direct mail marketing materials, brochures or booklets. And then they’re stuck trying to find the answer to ...
What Makes a Good Printing Company
There have definitely never been so many options before when it comes to finding a good printing company. All of them have their specialties, and many of them have their weak spots. But what is it that sets one apart from the others? If you’ve never really worked with a printing company before, or if you’ve always worked with the very same printing company, it can be hard to know what to look for. Having worked in the printing business for years, we feel that we’re qualified to point out the basics as far as ...
Custom-Printed Bottleneck Hangers – Little-Known Marketing Magic-Makers
Who said you can’t make money by just hanging around? Okay, it’s true, loitering is not the best skill to base a career on, but a different kind of “hanging” can work wonders for certain businesses, and the marketing trend has recently seen an upswing.
The tactic seems pretty simple – and it is – but because of its ingenuity, it gets results more often than one might expect. The on-site marketing method is known as custom-printed bottleneck hangers that advertise sales or discounts on all things beverage and ...
