Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Flyers’
Selecting Zip Codes and Routes for Every Door Direct Mailing
Imagine your business being the buzz of the town. It's not a daydream, It's what we do!
You need more clients, but you don't know where to start. Here's an idea that will remove the stress. When you want to advertise your business to a specific area, there are few options as effective as Every Door Direct Mailing: better known as, EDDM. This is a little known way to saturate a specific mailing route with your promotional material and advertisements. The trick is to find where your potential clients live, ...
Building a Successful Brand with Print Advertising
“Can you pass me a Kleenex?”
“Did you Swiffer the floors?”
“Can you Mapquest the nearest post office?”
“I need some Starbucks.”
What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...
EliteFlyers.com Announces Full “Web2Print” Overhaul Packed With New Features and Capabilities
EliteFlyers.com reveals version 5.0 of their website this month, including an impressive list of added features and capabilities. The site overhaul includes user-friendly additions like online design tools, easy-to-use templates, and graphic design resources.
Since their establishment in 2004, EliteFlyers.com has expanded and evolved to meet the ever-growing demands of “web2print” customers across the globe. The new EliteFlyers.com is overflowing with easy-to-use design tools to help even the design novice ...
Smart Marketing for Your Daycare Center
Are you baffled by why your marketing campaigns for your daycare center haven’t netted you a large upswing in little tikes (a.k.a. clients)? Or have you yet to begin a solid marketing campaign, fearing that you can’t spare the resources? If either of these scenarios applies to you, or even if you think you’ve got it covered, we suggest you read on for some helpful ideas to increase the effectiveness of your marketing efforts.
Think about these points.
You’re not marketing to children. You’re marketing to ...
Silk Cards Are Slick Cards
Many times, when a business is just getting up and running, it can seem like the most important thing is to get stuff done and out there. Details, like securing the highest quality, most impressive business cards, like silk laminated business cards, for example, can really fall to the wayside when you’ve got more pressing concerns at hand, and it can seem like just having something printed at all will be good enough.
But once you’ve got your storefront (or your virtual storefront) in place and you’ve nailed ...
5 Marketing Tips for Your Travel Agency
Summer vacation is coming up fast, but there is still time to scoop up new clients for your travel agency this season. The key is to “make them an offer they can’t refuse,” and to ensure you reach the largest audience possible, you’ll want to cast your net both via the web and with physical print media like flyers, brochures, and postcards sent via Every Door Direct Mailing (E.D.D.M.). Sending out emails with enticing subject lines may work for your existing customers, but not for Joe Schmoe on the street who ...
Get “Spotted” at The Atlanta Food & Wine Festival
Georgians love good food and wine – that fact is well known. So it’s no surprise that people flock from far and wide to Atlanta’s Food & Wine Festival. This year, May 30 through June 2, festival-goers will sink their teeth into some of the most delectable and creative dishes from around the country, and these hungry guests will be open to suggestions for where else they should wine and dine themselves between festival events, and even after the weekend is over. This makes the festival a great opportunity ...
Miami Beach Food Truck and Music Fest: Great Local Marketing Opportunity
If your food truck is participating in the Miami Beach Food Truck and Music Fest, a business owner in North Beach, a musician playing in the bandshell, or simply an entrepreneur of any kind looking for a great opportunity for growth, now is a great time to start thinking about local marketing, flyer printing and other print marketing materials for this upcoming event. On May 22nd, from 5 p.m. to 10 p.m., some of Miami’s beloved food trucks will circle up at the great public space on 73rd street and Collins ...
Cinco de Mayo Marketing Ideas
Most Americans don’t really know what Cinco de Mayo is about, and that’s okay, from a marketing perspective. The holiday actually has very little connection to cracking beers open, and instead is in celebration of the 1862 Battle of Puebla, during which a motley group of rogue Mexican military men defeated the French Army when the French attempted to infiltrate their territory. No one would have expected the small underdog militia to defeat the invaders, and so at the time, it was a great cause for celebration ...
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
5 Tips to Boost Success of Your Print Marketing Campaign
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
