Posts Tagged ‘direct mail’

Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques

Posted on: July 10th, 2012 by No Comments
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention? You don’t have to hire a full-time street dancer to harness the power of real physical (not ...

How to Market with Flyers

Posted on: July 3rd, 2012 by No Comments
So you have an exciting opening or event on the horizon and you think it merits some promotion beyond creating a Facebook invite. There’s no doubt about it: flyers are an old-school way to direct attention to your venture or event – but they also work. Using this time-tested marketing technique requires more than a click of a mouse. Here are a few tips on how to do it well. Design Wisely Not all flyers are created equal. A smart marketer will tailor his design to the product. That means that if you’re ...