Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Brochures’
Building a Successful Brand with Print Advertising
“Can you pass me a Kleenex?”
“Did you Swiffer the floors?”
“Can you Mapquest the nearest post office?”
“I need some Starbucks.”
What do the above sentences all have in common? They prove the effectiveness of branding. Each one of them swaps the name of a corporate creation for the name of a good or service: tissues, mops, driving directions and coffee. But these brands have been so effectively ingrained in our minds that we, the consumer, effortlessly associate the brand with what it represents. This, of ...
Should You Use Brochures as Part of Your Business?
When you think of a brochure, what image comes to mind? Do you imagine scanning through one to pick up some noteworthy information?
Your customers could do the same thing with brochures about your business. As they are getting comfortable in their chair in your waiting room, they can pick up the brochure, scan it, and start reading anything that may tell them something they didn’t know before picking it up.
Why Use Brochures
After perusing the brochure, your customers have a much deeper understanding of a ...
Brochures for Your Tour Agency
If you run a tour agency, you cater to a special set of customers. Most important about this set is that it is constantly rotating. Each day you have a bevy of new faces in your city, whether it’s New York, Los Angeles, Miami, Chicago, or any other town in the 50 states (or abroad). These people are visitors, and they want nothing more than something to do. And they are generally clueless about what that might be. So you, the tour or travel agency, are in a unique place to help them. All you have to do is hand ...
Smart Marketing for Your Daycare Center
Are you baffled by why your marketing campaigns for your daycare center haven’t netted you a large upswing in little tikes (a.k.a. clients)? Or have you yet to begin a solid marketing campaign, fearing that you can’t spare the resources? If either of these scenarios applies to you, or even if you think you’ve got it covered, we suggest you read on for some helpful ideas to increase the effectiveness of your marketing efforts.
Think about these points.
You’re not marketing to children. You’re marketing to ...
Brochures for Event Planners
If you’re in the event planning industry, you know firsthand how diverse your job responsibilities can be. Wedding planners, for example, can be responsible for everything from hiring bartenders to ensuring the floral arrangements have just the right amount of orange blossom sprigs. You do a lot, and a business card, while essential, may not be enough to inform your potential customers of how capable, experienced, and accessible you are. Your website is extremely important too, but a high quality brochure can ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Styles of Brochure Printing
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
How to Successfully Promote your Business at the Miami International Boat Show
It should come as a surprise to no one that Miami is all about boats. Even a broke schmuck could end up on a boat by the end of any day in Miami if he rubs enough elbows with some of the thousands of people who own cigarette boats, yachts, sailboats, and party barges in this town. So it makes sense that we would also host one of the greatest annual boat shows in the world. The Miami International Boat Show, which runs from February 14 to February 18 this year, brings in tons of boat enthusiasts from near and ...
Flyers and Brochures to Promote During Miami’s Wine & Food Festival
It’s already that time of year again! The Miami Wine and Food Festival is fast approaching, and it’s time to start thinking about how to use this ever-growing festival to your business’s advantage – whether you’re in the food biz or not! The dates on the WFF this year are April 17 to 20, so now is the perfect time to begin preparing your business for success at the fest – specifically, it’s a great time to begin designing flyers and brochures to let the influx of tourists and visitors know what your business ...
The Difference Between Pamphlets and Leaflets
If the word “pamphlet” makes you think of uncomfortable waits in the doctor’s office and/or the smell of medical-grade disinfectant, you’re not alone. Those folded bundles of disturbing news about rheumatoid arthritis, jaundice and urinary tract infections may have left a bad taste in your mouth, and for good reason. But there’s no need to let those less than stellar encounters with pamphlets get in the way of your using them to your benefit in the future. Pamphlets, leaflets, brochures, and other paper ...
Networking Opportunities in Your Hometown
Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this:
“We’ve got such a great service in place. I just wish we could reach more of the right people.”
Businesses often try to do this by directly sending out emails or social networking communications ...
