Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Printing’ Category
5 Tips to Boost Success of Your Print Marketing Campaign
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
3-D Business Cards
“Lenticular” may seem like a big word, but what it means, in simple terms, is a really cool new way you can present yourself and your company to the world. In 3-D! If you thought three-dimensional visuals were only an option at the mega-plex, and, well, in real-life, you used to be right! But now that 3-D business cards have emerged on the printing scene, there’s a whole new world of possibilities for people who like to push the envelop with dynamic marketing materials.
Imagine handing someone a business ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Spring Your Business into Action
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
Styles of Brochure Printing
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
Business Cards for Photographers
Put yourself in the shoes of your potential client. You’ve met her while at an art gallery opening. You’re comparing the paint splatters on the abstract piece in front of you to the expressive splotches made by the late Jackson Pollack. It turns out that your conversation partner is also an artist, but she hasn’t been able to gain much exposure because she has yet to put together a really professional portfolio. You, an accomplished photographer, reach for your business card at just the right moment, telling ...
Spring Break Flyers That Grab Attention
You’re walking up the beach and suddenly you see throngs of stumbling people wearing ripped clothing and screaming unintelligibly. You wonder whether you’ve just stumbled upon the Zombie Apocalypse, until you realize the almost-as-scary truth: It’s spring break again.
In Miami Beach (South Beach) and Panama City, Florida, and in California hotspots like Los Angeles and San Francisco, college kids will soon be finding the beach and losing their minds for uninterrupted party vacations that range from a few days ...
Use Miami’s Ultra Music Festival to Your Business’s Advantage
Business owners who have experienced Ultra Music Festival week in the past may be tempted to roll their eyes thinking about the droves of teens, young adults, and crazy grown party people who will be in town for the events, but it’s an undeniable fact that these electronic music-loving tourists will be dropping mad loot in our city during the two weekends it will occupy this year. That’s right: the fest this year is double the music, double the fun. The first party weekend starts Friday, March 15 and spans ...
Foil Stamping Vs. Full-Color Foil Printing
There are numerous specialty printing techniques available in today’s innovative print world. Each one was developed for the purpose of giving printing customers design options that would set their finished customized print products apart. To make each process more useful and marketable, print companies also strive to make these techniques cost-effective while still maintaining a high level of quality. Competition among print companies has driven this innovation further and faster, to the point where customers ...
What Is a Carbonless Form?
Maybe you’ve heard someone use a saying like, “He’s a carbon copy of his father.” Maybe you’ve had the unpleasant experience of using carbon copy paper yourself. Whether you’ve merely heard of the stuff or gotten your hands coated with the smudgy, inky junk that makes it possible to make carbon copies without the use of printers or electronics, we’re here to let you know that there is now a better, cleaner, easier, more attractive and more modern alternative: carbonless copy paper (or CCP). Many businesses are ...
