We would be liars if we tried to pretend we’d never been annoyed to come home to find that some local business had hung a door hanger advertisement on our door knob while we were out. Like finding a nightclub flyer under your windshield wipers or a mass mailer in your mailbox, sometimes these in-your-face advertisements seem intrusive and bothersome. But the fact is that despite these resentments, many customers still respond to custom-printed door hangers. Below, we outline the reasons they’re willing to act despite their annoyance and how you can make sure they act on yours.
Reason Number 5: It gets under their skin.
We said above that people sometimes get annoyed when they find a door hanger ad on their door knob, and that their feelings toward these hangers are similar to the feelings they have when they find mass mailers in the postbox. Well, that’s mostly true, but not entirely. Mass mailers are so common that recipients usually barely even bother to get riled up about them before throwing them out. But door hangers are not quite so commonplace, so your recipient will definitely take notice, whether he likes it or not. He may huff, he may puff, but once he’s done he’s going to pull your door hanger from its place and take it to its true destination: inside his home. As he does so he will (maybe angrily – so what?) read your offer.
Reason Number 4: Kids like them.
It’s usually the adults in the household that are responsible for picking up the mail each day. To kids, letters and postcards that come from afar seem like a part of the secret adult world that they’re not mature enough to join yet. So when they see a mysterious door hanger hanging on their door knob when they come home from school, they feel like someone sent a piece of mail just for them. The fact that they’re on eye level for kids only enhances that effect. So capitalize on this fact by making your offer something that might appeal to kids.
Reason Number 3: They’re well done.
Once your recipient picks up your door hanger, there is a window of about 2 seconds during which he will decide whether or not he might be interested in taking you up on your offer. If it’s unclear what your door hanger is advertising, you have just lost about 3,000 points in the advertising game. A well designed door hanger will put the “meat” of your promotion at the forefront and put the details in their place. They should be colorful or otherwise remarkable in design, yet tasteful. No gaudy, busy designs in which your actual message gets lost. If you’re not sure how to achieve this, you can do some research of your own or contact a professional design team and let them do the job for you.
Reason Number 2: You told them something new.
If your business is relatively unknown in your area or in the area you’re thinking of hanging your door hangers in, your potential customers might automatically be intrigued by your door hanger because it is truly informative. If you open the first African American beauty supply store in a mostly-black neighborhood, you would do well to put that news on people’s doors. If you are opening a daycare center in a town that has none, many people would be happy to find that news at their fingertips when they come home after a hard day’s work only to fork over half their pay to the babysitter.
Reason Number 1: You gave them a great offer.
The number one reason people respond to a door hanger is that the door hanger presents them with an offer they can’t refuse. None of the other reasons listed here is quite as effective as presenting your recipients with a truly compelling offer. Use your door hanger as a means of advertising a contest or giveaway, a buy-one-get-one offer, a 70 percent off sale, or a free gift the recipient can get simply for coming into your store, trying something on, or making a minimal purchase.
About Jenny DixonJennifer has been apart of the EliteFlyers.com team for over 15 years. She brings a deep understanding of web marketing, thoughtful strategies, that she's able to design, manage, print, deliver multi-media campaigns to meet all client's goals. Her personal portfolio includes high-end design and printing of business cards, flyers, post cards for elite businesses and individuals from all over the world.
