This may seem like a simple instruction – and it is – but in application it could take you a good chunk of time. It means you should not simply throw together any old business card design, send it off to the printers, and then worry about all the rest of your marketing materials later. While creating a business card, think in advance about whether the fonts you’re choosing, the color schemes, the logo, and the layout of the card will translate well to other materials like flyers, brochures, and websites. It may be advantageous to sketch out a number of these designs at once so that you can ensure the choices you make for one work for all.
When you hand someone a business card, hopefully he or she will look at it for a while. If you and your card do your jobs exceptionally well, the recipient may even be moved to check out the website plastered on the front of your card. Now your new contact is holding your card in hand and staring at your website on his or her computer. If your website bears no resemblance to your business card, you have just lost esteem in this person’s eyes, whether on a conscious or subconscious level. This doesn’t mean your site has to be a blown-up version of your business card, but some elements should carry over to make it clear that they both represent the same company. The same colors, a representative picture or logo, and certainly the same fonts should appear on both your site and your card. And when you update your business card, update your site accordingly.
Many successful marketing campaigns have been unashamed about being redundant. Subway’s green and yellow ads that tell us to “Eat fresh.” McDonald’s red and yellow “I’m lovin’ it.” And this throwback from Nike, always in the same perfect Futura Condensed Extra Bold font: “Just do it.” These are all burned permanently in our minds because we saw them so frequently and they never changed. Take advantage of this winning principle in designing your own collaterals. After all, it actually makes your job quite a bit easier. Once you find something that works, simply exploit it!
About Jenny DixonJennifer has been apart of the EliteFlyers.com team for over 15 years. She brings a deep understanding of web marketing, thoughtful strategies, that she's able to design, manage, print, deliver multi-media campaigns to meet all client's goals. Her personal portfolio includes high-end design and printing of business cards, flyers, post cards for elite businesses and individuals from all over the world.
