Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Flyer Printing’
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Regular Vs. Premium Flyers
When you’re designing a flyer to advertise your business or special event, it can be tempting to think small – as in small budget. After all, printing 1000 “regular” full-color flyers on good sturdy cardstock can cost a fraction of the price that printing 1000 flyers with premium features can. But look at it from an impact perspective, and the story shifts a little bit. Would you be willing to pay a couple cents more per printed product if it meant that people would actually read it?
Different print ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Spring Your Business into Action
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
Styles of Brochure Printing
“How much for a mani-pedi?”
“Do I have to sign up for a full year or do you guys offer monthly memberships?”
“Where’s the pool?”
“Is there a monthly fee on your checking accounts?”
“When did this place open?”
“Do you guys have anything gluten-free on the menu?”
“What’s the name of your oldest third cousin on your dad’s side?”
All of these are questions people might potentially ask you if you’re an owner or an employee at any number of businesses. Okay, they probably won’t ask you that last ...
Flyers for Artists
Attention all artists: the days of Vincent Van Gogh are far behind us, and that means that it’s no longer cool or necessary for artists to die in poverty and obscurity. If you want people to know about the glorious works you’re creating, self-promotion is not only acceptable --- it’s an absolute must.
To this end, it’s time to stop being so Emily Dickinson (i.e. composing poetry in your closet) and making it impossible for the world to recognize you, let alone pay you for your art. It’s time instead to have ...
Flyers for Easter
Easter may not be the most scintillating of holidays (unless you’re in elementary school and you have chocolate bunnies, Peeps, and egg hunts to look forward to). But the Easter break does give people enough pause to let them relax their minds, bodies, and budgets just a bit. If you own a business, this springtime holiday is a great opportunity to help people figure out what to do with their vacation hours and the leisure-time dollars they have swirling around in their pockets. But an important factor in ...
Printing Ads for Your Business – More Affordable Than You Think!
If your business is struggling, there is no worse idea in the world than to cut your advertising budget. Skimping on promotions when you are in the hole is the surest way to let your biz completely go down the toilet. Come on, think about it --- if your store or service has already slipped under the radar, the only way to save it is to reinvent your image or business strategy AND to let everyone know about it. So stop wallowing in financial fear and pity and start putting together a new ad campaign. The ...
Spring Break Flyers That Grab Attention
You’re walking up the beach and suddenly you see throngs of stumbling people wearing ripped clothing and screaming unintelligibly. You wonder whether you’ve just stumbled upon the Zombie Apocalypse, until you realize the almost-as-scary truth: It’s spring break again.
In Miami Beach (South Beach) and Panama City, Florida, and in California hotspots like Los Angeles and San Francisco, college kids will soon be finding the beach and losing their minds for uninterrupted party vacations that range from a few days ...
Use Miami’s Ultra Music Festival to Your Business’s Advantage
Business owners who have experienced Ultra Music Festival week in the past may be tempted to roll their eyes thinking about the droves of teens, young adults, and crazy grown party people who will be in town for the events, but it’s an undeniable fact that these electronic music-loving tourists will be dropping mad loot in our city during the two weekends it will occupy this year. That’s right: the fest this year is double the music, double the fun. The first party weekend starts Friday, March 15 and spans ...
Foil Stamping Vs. Full-Color Foil Printing
There are numerous specialty printing techniques available in today’s innovative print world. Each one was developed for the purpose of giving printing customers design options that would set their finished customized print products apart. To make each process more useful and marketable, print companies also strive to make these techniques cost-effective while still maintaining a high level of quality. Competition among print companies has driven this innovation further and faster, to the point where customers ...
