You’re walking up the beach and suddenly you see throngs of stumbling people wearing ripped clothing and screaming unintelligibly. You wonder whether you’ve just stumbled upon the Zombie Apocalypse, until you realize the almost-as-scary truth: It’s spring break again.
In Miami Beach (South Beach) and Panama City, Florida, and in California hotspots like Los Angeles and San Francisco, college kids will soon be finding the beach and losing their minds for uninterrupted party vacations that range from a few days to a week or more. These uninhibited youth have nothing but energy and appetites, and it would be an absolute waste for you and your business not to capitalize on that.
That’s why it’s time to start thinking about designing some flyers to lure in these spring breakers. Your spring break flyers, if done well, have the potential to bring these young kids (and their plentiful party-time dollars) into your establishment, where your profits will see a seasonable surge. But it’s important that your flyers speak to this age group and demographic. Let’s take a look at some points to consider to maximize the allure of your spring break flyers.
• Keep it colorful.
Whether you’re advertising affordable massages at your spa, a poolside barbecue at your restaurant, or a champagne-fueled party at your nightclub, it’s important to remember that these kids are on sensory overload. You’re going to want to make your spring break flyers loud and colorful so that they pierce through the party fog your target audience is experiencing during their extended stay.
• Make Your Message Clear
Long-winded explanations of your product or service? “Ain’t nobody got time for that!” If you want your spring break flyers to be effective, you’re going to want to keep the message short and sweet. Offering free French fries with the purchase of a specialty cocktail? Put the words “FREE FRIES” in huge letters in the center of your page. Luring them in with free admission to your bash? Don’t be shy — plaster that message loud and proud in the center of your spring break flyer. These kids are sick of reading. That’s what they’ve been doing all semester (supposedly). So give them a real break when you’re designing your spring break flyers.
• Remember Your Audience
Maybe you weren’t in college that long ago. Maybe it’s been a while. Either way, you’ll want to get in touch with the stuff that college kids care about, even before you design your spring break flyers. Why? Well, knowing your audience can help steer you when you’re thinking about what offer to pitch at these spring breakers via your flyers. One thing you might recall: college students are HUNGRY, and they like to eat on the cheap. Spring break will probably not be much of an exception, because they are saving more of their cash to buy Coronas and mojitos at the local watering holes, nightclubs, and hotels. One offer that always sounded awesome to us when we were in college was a local Mexican restaurant’s incredible slogan: “Burritos as Big as Your Head!” Yep, we found ourselves there every weekend, right about four in the morning, ravenous and ready to fork over whatever money we had left after a night of debauchery in exchange for a tricked-out, monstrous, cheesy, hot burrito that indeed did appear to be at least as big as our heads. That is the kind of thing that college students like. Save your oysters Rockefeller for another holiday.
• Use Eye-Catching, Relatable Graphics
Sex sells, and spring break is no exception. So what if these vacationers are feasting their eyes on bikini-clad co-eds all day? Do you think they’re tired of seeing sexy bodies by the time the sun goes down? If you do, you’re wrong. Pimp your spring break flyer out with pictures of young, good-looking people having fun. Even if you’re advertising a local farmer’s market, a florist, or something else that has nothing to do with bikinis or the beach, you’ve got to speak their language if you’re going to attract them to your biz.
Once you design and distribute your awesome spring break flyers, make sure you’re prepared for the influx of wild youngsters into your establishment. This group really knows how to have a good time!