Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Printing Ads for Your Business – More Affordable Than You Think!
If your business is struggling, there is no worse idea in the world than to cut your advertising budget. Skimping on promotions when you are in the hole is the surest way to let your biz completely go down the toilet. Come on, think about it --- if your store or service has already slipped under the radar, the only way to save it is to reinvent your image or business strategy AND to let everyone know about it. So stop wallowing in financial fear and pity and start putting together a new ad campaign. The ...
Business Cards for Photographers
Put yourself in the shoes of your potential client. You’ve met her while at an art gallery opening. You’re comparing the paint splatters on the abstract piece in front of you to the expressive splotches made by the late Jackson Pollack. It turns out that your conversation partner is also an artist, but she hasn’t been able to gain much exposure because she has yet to put together a really professional portfolio. You, an accomplished photographer, reach for your business card at just the right moment, telling ...
Spring Break Flyers That Grab Attention
You’re walking up the beach and suddenly you see throngs of stumbling people wearing ripped clothing and screaming unintelligibly. You wonder whether you’ve just stumbled upon the Zombie Apocalypse, until you realize the almost-as-scary truth: It’s spring break again.
In Miami Beach (South Beach) and Panama City, Florida, and in California hotspots like Los Angeles and San Francisco, college kids will soon be finding the beach and losing their minds for uninterrupted party vacations that range from a few days ...
Quiz: Are You an Office Snob or an Office Slob?
If your office phone rings every 37 seconds, your inbox is stacked sky-high, and your filing cabinets are drooling a paper trail into the halls, congratulations! It sounds like your job really needs you. But with the constant onslaught of things to do, it can be difficult to take care of one fundamental thing that makes the rest of your job (and your life) so much easier: organization.
Most of us could use some help in this area (those people who color code every note, have sticky tabs sticking out of every ...
Use Miami’s Ultra Music Festival to Your Business’s Advantage
Business owners who have experienced Ultra Music Festival week in the past may be tempted to roll their eyes thinking about the droves of teens, young adults, and crazy grown party people who will be in town for the events, but it’s an undeniable fact that these electronic music-loving tourists will be dropping mad loot in our city during the two weekends it will occupy this year. That’s right: the fest this year is double the music, double the fun. The first party weekend starts Friday, March 15 and spans ...
Foil Stamping Vs. Full-Color Foil Printing
There are numerous specialty printing techniques available in today’s innovative print world. Each one was developed for the purpose of giving printing customers design options that would set their finished customized print products apart. To make each process more useful and marketable, print companies also strive to make these techniques cost-effective while still maintaining a high level of quality. Competition among print companies has driven this innovation further and faster, to the point where customers ...
How Postcards Can Help Realtors
Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding --- real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty ...
Design Valentine’s Day Business Cards and Flyers They’ll LOVE
Whether you look to Valentine’s Day as a once-a-year opportunity to celebrate romance, or you think of it as a nagging reminder of the loneliness of the world, there is no debate about one thing – it’s definitely an excellent opportunity to make money. From the five-year-old looking to wow his kindergarten classmates with the very best candies and cardboard Valentine’s Day cards, to the shy guy-next-door desperate to finally make his affections known, everyone is eager to fork over their hard-earned salary (or ...
Foil Printing
If your recent print advertisements, flyers, postcards, business cards, or other printed works seem to “lack luster” recently, you may consider trying an innovative and attractive new printing style to amp up the appeal of your marketing campaigns. Foil printing is a technique that brings the flash of precious metals to your printed materials, without your having to dish out a lot of your hard-earned coin to get the job done.
It may not come as a surprise that foil printing techniques utilize, yes, foil, in ...
Find a Printer
Anyone who knows how to touch a computer keyboard has the capacity to find a good printer these days. There are a host of print companies at your disposal, whether you live in Miami Beach, Florida or Juno, Alaska. Albernett, Iowa? Yes, we have you covered too, even though your population is only 548 (547 after little Susy-Ann Miller goes off to college next week!). No, in this wonderful age of the internet, there is a printer ready to serve you wherever you are, at the push of a button.
Find a Printer
Some ...
Tips for Banner Design and Printing
Unless you’re trying to run some secretive underground nightclub, your business needs some kind of marking to let potential guests know it’s there. In choosing how to broadcast your name to the public, there are a few different options. You can have a custom sign painted or printed. These can cost a pretty penny, and they’re often very heavy and immobile – they’ll generally be affixed to the wall on the outside of your establishment. This is great if you have a big business that’s completely stationary. But if ...
How to Successfully Promote your Business at the Miami International Boat Show
It should come as a surprise to no one that Miami is all about boats. Even a broke schmuck could end up on a boat by the end of any day in Miami if he rubs enough elbows with some of the thousands of people who own cigarette boats, yachts, sailboats, and party barges in this town. So it makes sense that we would also host one of the greatest annual boat shows in the world. The Miami International Boat Show, which runs from February 14 to February 18 this year, brings in tons of boat enthusiasts from near and ...
