Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Bring Class Back to the Club with These Promotion Tips
“Yo, you goin’ out tonight?” says the typical club promoter, scouring the sands of South Beach looking for pretty ladies to fill up space in club X, Y, or Z. He hands his targets sweaty, wrinkled flyers which they promptly shove under their towels or beach chairs as they wait for the promoter to stop blocking their sun.
We don’t have any statistics on how effective this kind of marketing is, but we have our suspicions. The presentation is far from sexy… in fact, the word “desperate” seems more apt. No one ...
4 Ways to Keep in Constant Contact with Your Customers
Sending daily emails is a sure way to make your customers resent you, or worse, direct your emails straight to their “trash.” To avoid this fate, we recommend varying your means of contacting your customers. When your outreach is always fresh and new, they’ll be more likely to pay attention and follow up.
Newsletters
We’ve recently seen a really great newsletter from a local yoga studio. They take the word literally, putting “news” from the local yoga community into concise “letter” form. They ...
6 Tips for Gaining More Clients
At the risk of sounding like Sally Struthers, we’re going to say it anyway: “Do you want to make more money? Sure, we all do.” If you’re an individual or small business who offers a product or service, you may sometimes get frustrated about an inconsistent stream of clients, but there are things you can do to build your customer base, grow your business, and of course increase your profits. Here are six methods that really work.
Always Be Growing
Some service professionals can get so wrapped up in ...
Brand Yourself Loud and Clear at Your Next Tradeshow
Trade shows, conventions, and fairs are veritable zoos of presenters, vendors, information, and consumers, it’s easy to get lost in the crowd. We’ve experienced this scenario too many times; we’re walking around the convention grounds, eyeing all the tents, stopping in when we see a sign that strikes our fancy. Then we come across the mystery tent. They don’t have a banner and they don’t have a sign. We have no idea what their purpose is. They may be selling something we love or offering a service we’d like to ...
Networking Opportunities in Your Hometown
Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this:
“We’ve got such a great service in place. I just wish we could reach more of the right people.”
Businesses often try to do this by directly sending out emails or social networking communications ...
Create Unity with Custom Printed Collaterals for the Workplace
It's hard to deny that the average workplace – and the world – has gotten more casual these days. Dress-down Fridays seem to have bled into the rest of the work week; whereas a three-piece suit was the common uniform for most desk jockeys 30 years ago, today a typical workaday guy would probably be exceeding dress code standards by pulling on a polo shirt and khaki pants. These kinds of casual clothes are certainly more comfortable than the stuffy suits of yesteryear, and it would be plausible to argue that ...
Companies Gain Loyalty with Newsletters
The idea of publishing a newsletter may seem like more of a pain in the neck than a good idea. But there are certain enterprises that benefit greatly by making use of this kind of marketing tool. Here are a few questions to consider before deciding to nix or say yay to a company newsletter:
Would you like to give your business a more personable, relatable image?
Is anything exciting or new happening at your company?
Do you interact with related businesses and individuals as part of your ...
Give a Great “Elevator Pitch” to Go with Your Business Card
“Concise.” It’s arguably one of the greatest words in the English language. Its definition is “expressing or covering much in few words.” That’s a beautiful thing.
And it’s what you should strive for when you make the elevator pitch that should accompany your handing out your business card. An elevator pitch should take no longer than an elevator ride – somewhere around 30 seconds. That’s all you should need in order to tell an interested party what it is that you do, and why you’re great at it. Whew! Here’s ...
How to Give a Great Speech in 3 Easy Steps
There are many things the average person would rather do than write and/or perform a speech. Among them might be activities like holding onto an electric fence while standing in a puddle and wearing copper shoes, and receiving root canal surgery without anesthesia in front of an audience consisting of all the pretty girls in your high school class. But sometimes in life, we have no choice. People get married and have the nerve to ask us to be the best men or bridesmaids… and speak publicly at their weddings. ...
How to Use Pinterest, StumbleUpon, and Other Undervalued Social Media
It seems like every day there’s a new social media site sprouting up on the interweb. But at the same time, another once-shining star of social media seems to fade away each day. With all this ebb and flow, it can be hard to keep up. So here’s a quick snapshot of a few powerful but lesser-known social media sites, and a few quick tips for how to use each to your advantage.
Pinterest
Pinterest is probably the hottest new social media site on the market, but it might also be one of the least understood. ...
Tips for Creating a Giveaway on Social Media
Blog sites, company Facebook pages, and corporate Twitter accounts are always announcing giveaways these days. Giveaways are definitely a great way to draw attention to your product or service – but they have to be done right to be effective. Think about it: people love to get stuff for free, but when something is promised to them for free and then they don’t receive it because of unclear instructions or a botched job on the company’s part, they are sure to adopt a lifelong resentment toward the offending ...
Tips for Coordinating Your Design Collaterals
When it comes time to design business cards, a website, flyers, brochures, signs, pens, and all the other promotional materials that marketing a new company requires, many new business owners are so excited to be making things for their new baby that they end up creating a package of random-looking stuff. This isn’t cute. In fact, it can be quite damaging. First off, it means the owner is missing the opportunity to create brand recognition for his or her new company. Second, it makes the company look like a ...
