Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Marketing’ Category
Flyers and Brochures to Promote During Miami’s Wine & Food Festival
It’s already that time of year again! The Miami Wine and Food Festival is fast approaching, and it’s time to start thinking about how to use this ever-growing festival to your business’s advantage – whether you’re in the food biz or not! The dates on the WFF this year are April 17 to 20, so now is the perfect time to begin preparing your business for success at the fest – specifically, it’s a great time to begin designing flyers and brochures to let the influx of tourists and visitors know what your business ...
Picking a Printing Company
All across the United States – in Miami, Los Angeles, Washington D.C., San Antonio, Las Vegas, Chicago, New York and beyond – people need to print things. On an everyday basis, many people need to print a few documents for record keeping or the like. A little less frequently, people find themselves in need of thousands of pieces of printed materials – be them business cards, flyers, posters, postcards, direct mail marketing materials, brochures or booklets. And then they’re stuck trying to find the answer to ...
Event Flyer Printing
So you’re having an event, and you’re so excited about it, you want to shout it from the rooftops. But no matter how excited you are, trust us, there is no worse way to attract people to your party than to shout from a roof like a deranged lunatic. Instead, consider a tried and true method of letting people know you’re having a shindig. No, we don’t mean that you should become a wandering singing minstrel. Just print a flyer for chrissake!
If printing an event flyer sounds like a good idea to you, you will be ...
What Makes a Good Printing Company
There have definitely never been so many options before when it comes to finding a good printing company. All of them have their specialties, and many of them have their weak spots. But what is it that sets one apart from the others? If you’ve never really worked with a printing company before, or if you’ve always worked with the very same printing company, it can be hard to know what to look for. Having worked in the printing business for years, we feel that we’re qualified to point out the basics as far as ...
Custom-Printed Bottleneck Hangers – Little-Known Marketing Magic-Makers
Who said you can’t make money by just hanging around? Okay, it’s true, loitering is not the best skill to base a career on, but a different kind of “hanging” can work wonders for certain businesses, and the marketing trend has recently seen an upswing.
The tactic seems pretty simple – and it is – but because of its ingenuity, it gets results more often than one might expect. The on-site marketing method is known as custom-printed bottleneck hangers that advertise sales or discounts on all things beverage and ...
Business Card Design Inspiration (Quiz)
A business card really has one basic purpose: to make your professional contact information as accessible to another party as possible. We acknowledge that this function must always be at the heart of the matter when it comes to effective business card design. But must it always be the beginning and END of the matter? We think not. You can make your business card do more for you if you employ a little business card inspiration in your design process.
Here is a little quiz we’ve created to get your mind moving ...
Party Flyers
There are pieces of paper people rarely like to receive. Among them are subpoenas, letters from the IRS, pink slips, and rejection letters. Nowhere to be found on that list, however, are the words “party flyers.” That is because these little rectangles of joy are welcomed by everyone who likes to have a wild time. (Note: people who have recently received any of the aforementioned “Debbie-Downer-documents” will be particularly eager to take your freshly-printed party flyer – it’s a fact.)
Party flyers are not ...
FLYER PRINTING SERVICES
When it comes to flyer printing, there have never been more options than there are today. Flyer printing services can often be found at your local mom & pop printing shop, or through any number of internet-based printers. Depending on where you go, there may be a single flyer format offered, or a huge variety of options, combining different sizes, colors, and premium printing techniques. If you’re looking for a simple flyer that does nothing more than get your message across, almost any printer will ...
Door-to-Door Marketing
You can take it from Willy Loman, or directly from us: the days of the traditional door-to-door salesman are more or less over. No, you don’t see many grown men toting suitcases and trunks full of knick-knacks or life insurance portfolios through the neighborhood anymore. But luckily (or un-luckily for those poor obsolete salesmen) new innovation in door-to-door marketing has stepped in to take these old warhorses’ places. There are now ways of reaching every home in the neighborhood like the old door-to-door ...
The Difference Between Pamphlets and Leaflets
If the word “pamphlet” makes you think of uncomfortable waits in the doctor’s office and/or the smell of medical-grade disinfectant, you’re not alone. Those folded bundles of disturbing news about rheumatoid arthritis, jaundice and urinary tract infections may have left a bad taste in your mouth, and for good reason. But there’s no need to let those less than stellar encounters with pamphlets get in the way of your using them to your benefit in the future. Pamphlets, leaflets, brochures, and other paper ...
Print Advertisements to Save Your A$$
We’ve got a lot of entrepreneurs and small business owners in our circle of friends, and so we get to see firsthand the ups and downs they go through with regard to business. From our observations, though, one thing holds steady for all of them. When they try to save money by cutting back on advertising, they do themselves no favors. It’s like a man who is dying of thirst and so dehydrated he can’t make his way out of the desert, and yet he saves his little canteen of water in case he has to put out a fire. ...
Flyers for Medical Dispensaries
If you’re in the business of pharmaceuticals or medical dispensary, you face a unique challenge in your advertising efforts. See, obviously you want people to be aware of your existence. But you don’t want to put out neon and flashing signs like you’re a casino on the Vegas strip. When you’re dealing drugs, even legal drugs, there’s a fine line between making your presence known and making your business look clownish or desperate. You can avoid both of these pitfalls by representing your business with tasteful ...
