If you run a tour agency, you cater to a special set of customers. Most important about this set is that it is constantly rotating. Each day you have a bevy of new faces in your city, whether it’s New York, Los Angeles, Miami, Chicago, or any other town in the 50 states (or abroad). These people are visitors, and they want nothing more than something to do. And they are generally clueless about what that might be. So you, the tour or travel agency, are in a unique place to help them. All you have to do is hand them some compelling information about what they stand to see if they join you for a tour, and you have simultaneously improved their vacation and improved your profit margin.
But how do you get this material into your potential customer’s hand, and what kind of format should you use? We’ll give you some basic guidance below.
There are countless formats in which you can provide information for your customer, but few match up to the versatility and convenience of a brochure. Brochures are excellent in that they offer your client a lot of information about your tour company, but in a format that delivers this information in only bite-sized pieces. That is what the folds are all about. The reader has a chance to absorb your brochure, one small page at a time, keeping the information and options coming at a pace the reader decides, so that it is not overwhelming. It seems so simple, and it is, but at the same time, you have to admit that the brochure is a pretty excellent invention.
EliteFlyers.com even has several options as far as how your brochures can be printed and folded. There’s an accordion fold, a traditional tri-fold, quad fold, gate fold, and half fold – all of which look great. The one that’s best for you depends on the aesthetic you’re going for, and the number of services you’d like to feature in your brochure.
So now that you’ve gone ahead and printed your gorgeous glossy brochures, you’ll need a means of distributing them. Of course you want them to be on hand at your tour agency – they will save you and your employees a lot of explaining as new customers approach with countless questions. But you’ll also want to strategically position these brochures wherever people congregate and particularly where people wait. In the lobbies of hotels or tanning salons, for example, at gyms (if they’ll allow you), spas, shops, and businesses that are somewhat similar to yours. For example, you may convince the owner of a nearby jet ski rental shop to display your tour brochures, under the condition that you will also display the jet ski shop’s brochures at your establishment. In this way, you can form win-win partnerships with other local businesses.
There’s nothing quite like face-to-face contact to get people motivated to try new things. The combination of a great personal delivery and a comprehensive brochure to sum up the main points of the pitch is an excellent one. For example, if your bus tour guide is the charismatic type, request that he stand in a crowded nearby place for just a half hour before the start of the tour, handing out brochures and inviting people to join up a few minutes later. When the delivery is personal, people start to take notice, and they start to act.
What to Include in Your Brochures
Don’t overwhelm your brochure with too much information. Make sure to include a list of your services or tour options with brief but compelling descriptions. Include of course your contact information, as well as your Facebook, Twitter, and Instagram information, if applicable.
And don’t forget to make your custom printed brochures attractive. Images are important, as is an inviting color scheme.
So fill those seats or those spots on your tours every time – print your full color, high-quality, low-cost brochures with EliteFlyers.com. You will have your gorgeous prints in no time – along with a lot more eager customers.
Here are some more pieces we’ve done for tour agencies
For more, please contact your friends at Elite Flyers