Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Promotional Printing’
Direct Mail Campaign Services
Snail mail may be a dying mode of communication, but that’s actually an advantage when you’re advertising a business, event, gallery opening, special offer, or political campaign. Why, you ask? Well, because while everyone else is bombarding your potential client’s email inbox with stuff that will probably be routed right into his or her junk mail folder, you’ll be sending a custom-printed postcard offer he or she is guaranteed to actually pick up in his or her two hands. In this way, physical mail still has ...
Beyond the Internet: How to Broaden Your Business’ Reach in the Real World
There are a million ways to drive more people to your business’s website. But in our experience, some of the most important business connections stem from real-life, in-person interactions with other human beings… not cold, hard-wired machines. Here are some tips for actively improving your chances of making headway in business through your daily interactions.
1. Talk about work all the time
We know, this may sound horrible. There is nothing worse than people who drone on about boring projects they’re ...
Five Unusual Promo Items to Boost Your Biz
It’s a universal truth: people love free stuff. People even get excited about stuff they would never buy if you offer it to them for free. Look at the success of huge corporations like Costco. And what’s the first thing customers of the superstore will mention when you bring up the company name? That’s right: the free samples that are always circulating around the place. People get excited by generosity, and this fuels repeat business.
So what does this mean to you? Chances are, your company isn’t Costco, and ...
7 Tips for Effective Flyer Design
Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough, but how many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? Here are some pointers on how to design a great, effective flyer that won’t get lost in the shuffle.
Tip # 1: Plan Your Content
First things first – don’t get caught up thinking about colors and pictures before you know exactly what your flyers should say and ...
Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention?
You don’t have to hire a full-time street dancer to harness the power of real physical (not ...
Tips for Creating Your Own Magazine
Anyone can make a magazine. You don’t need a license or any special degree. You just need a little bit of money for printing and probably a bit more to pay your writers. Here are some tips for creating your own magazine, from brainstorming to distribution.
1. Choose a Topic
This may seem like a no-brainer to some, but it’s still worth mentioning. Why? Because a magazine that lacks focus is sure to be tossed to the side quicker than you can say “table of contents.” Choose your magazine’s theme and stick to ...
