Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Mailing Campaigns’
📬 Direct Mail for Realtors & Local Businesses: Navigating the July 13, 2025 Postal Hike
If you’re a realtor or local business owner relying on direct mail for client outreach, branding, or listings, July 13, 2025 brings a crucial update: the USPS is implementing its largest average postage rate increase in a decade, impacting First‑Class mail, postcards, flats, and more. Here’s everything you need to know—and how to adapt.
1. ✅ What’s Changing on July 13
USPS’s 2025 rate update raises mailing service prices by approximately 7.4%, with specific increases as follows:
Mail ...
EDDM Mailing in Threes
The best things in life come in threes.
Every Door Direct Mailing(or EDDM) is most effective when used in a sequence. Elite Flyers recommends doing neighborhood saturations in waves of three. Once you have isolated the routes that you want to mail to, the next step is to do the mailing. Just one mailer may not be effective. The real trick is to send your mailers to the same areas consistently, while having some variance between the designs and messages. Start by getting their attention. Then, inform them ...
Guidelines for EDDM Mailer Design
Every Door Direct Mail (EDDM) is a time- and money-saving marketing tool that allows you to blanket an entire neighborhood or an entire zip code with your advertisements and/or special offers. Some printers even offer a one-stop EDDM service where you can have your mailer designed, printed, and even sent out all through the same multi-talented service.
There are two options for EDDM mailings – either EDDM Retail or plain EDDM. EDDM Retail is the more popular service because it is the more cost-effective and ...
