Design, Printing and Marketing News, Tips and Tricks
Posts Tagged ‘Full Color Print Company’
Print Marketing Can Facilitate Online Marketing
There’s something to be said for paperless advertising. In the interest of being green - and saving some green, to boot – many companies have transitioned completely from print and direct mail marketing to email and online advertising. Depending on the quality of the email list, email marketing campaigns may or may not generate decent profits. If you’ve collected email addresses from actual customers (at tradeshows, in your store, or at special events) or customers who have purchased products or services from ...
Flyers for Tanning Salons
With Spring Break and summer vacation basically upon us, people are about to start peeling off their sweaters and boots… and realizing how pasty white they’ve become over the winter months. Before they take off for their sunny vacation destinations, most will want to upgrade their shade from blinding snow-white to a healthy golden hue, and if you own a tanning salon, it’s time to reel in those fish-belly colored patrons with some targeted bait. How do you hook them? There are two steps to winning new customers ...
3-D Business Cards
“Lenticular” may seem like a big word, but what it means, in simple terms, is a really cool new way you can present yourself and your company to the world. In 3-D! If you thought three-dimensional visuals were only an option at the mega-plex, and, well, in real-life, you used to be right! But now that 3-D business cards have emerged on the printing scene, there’s a whole new world of possibilities for people who like to push the envelop with dynamic marketing materials.
Imagine handing someone a business ...
Think Before You Print
Is a picture worth a thousand words? Maybe. But by the same token, the right words are without a doubt worth a thousand pictures. The words you use to represent your business on your company’s flyers, website, posters, business cards, menus, brochures, Facebook page, etc. are crucial in crafting your company image. With those words, you are telling your customers and potential customers how they should perceive you. So if you’re feeling a lot of pressure to get it right, you should. Like Eminem said, “You only ...
Spring Your Business into Action
The spring season is known as a time for new beginnings. When the crocuses are blooming, the streams begin flowing again, and sleepy animals come out of hiding in search of the season’s first fruits and sprigs, the world feels fresh and blank, like an artist’s canvas before the first drop of paint hits it. There’s a whole world of possibility at the top of the spring season, and that goes for your business as much as it does for your backyard flower garden.
The winter months bring a slow to everything, ...
Linen Business Cards Bring a Touch of Sophistication – Cheap!
Linen is one of the signature fabrics of Elite Flyer’s hometown – Miami Beach, Florida. We may now operate on a global scale, but we still cling to our South Florida roots, and our choice to offer linen business cards may have something to do with that.
South Beach is known for its sleek style and impeccable taste when it comes to fashion, and linen, with its naturally luxurious appearance – fits right into this hip beachy groove. Somewhat casual, totally stylish, eye-catching, and tasteful, linen is one of ...
6 Tips for Printing Custom Letterheads
There’s a big difference between writing business correspondence on a plain piece of paper and putting your words on stationery that’s anchored by your business’s official logo and info. There’s an air of authenticity you can achieve with official stationery that’s simply lacking on unadorned 8.5x11. It may seem silly, but it’s inarguably true. Letterheads make correspondence seem more legit, whether you’re a doctor, a florist, or a salesman.
Almost every professional can agree on this point, and many ...
Use Basic Color Theory to Make Your Business Card Pop
Not everyone is a born Picasso or Rembrandt, but everyone CAN learn basic artistic principles that can enhance the appearance of any design project. Here, we’ll talk about how you can use basic knowledge of the color wheel to make your business card more appealing to the eye, more likely to attract its recipient’s sustained attention, and therefore more likely to be an effective call to action.
Complementary Colors
Complementary colors are colors that are direct opposites of one another. A pair of ...
Make Your Personal Facebook Page Work for Your Business
Along with ordering your brand new business cards, one of the first steps in starting a new business is creating a successful Facebook business page. Many business owners have seen the power of manning a successful FB page – more clients, higher Google ranking, and more buzz, all at no cost. When you’re just getting started, this might mean that you have to work on TWO Facebook pages – your business page and your personal page. I mean, who is more likely to support your business than your friends? Here’s some ...
How to Lose Weight at Work
The average workplace is a breeding ground for F.I.P.s – that’s “fatties in progress.” You’re sitting all day, often doing monotonous tasks that leave you plenty of time to daydream about – and act on – cravings for sugary, fatty foods. Oftentimes, well-meaning, roly-poly co-workers will bring in boxes of pastries loaded with white flour, white sugar, and tons of shortening, making it oh-so-easy to eat the foods you know you should never go near.
Why is it important to stay slim? Other than the obvious ...
Bring Class Back to the Club with These Promotion Tips
“Yo, you goin’ out tonight?” says the typical club promoter, scouring the sands of South Beach looking for pretty ladies to fill up space in club X, Y, or Z. He hands his targets sweaty, wrinkled flyers which they promptly shove under their towels or beach chairs as they wait for the promoter to stop blocking their sun.
We don’t have any statistics on how effective this kind of marketing is, but we have our suspicions. The presentation is far from sexy… in fact, the word “desperate” seems more apt. No one ...
How to Edit Your Own Flyers and Business Cards
We run a printing company, so every month we receive hundreds of business card and flyer designs that range from outrageous to extremely conservative. But whether your design includes a flaming skull holograph or a clean white background with a Times New Roman font, one element of all print projects is universally important: Correctness.
That means correct grammar, style, and spelling. We can’t tell you how many designs we get where the client has paid the utmost attention to detail on the graphic design of ...
