Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Printing’ Category
Kick Ass Business Cards
“Business people” may have had a stuffy reputation in years past. In today’s economy, though, in which entrepreneurship is thriving while the status quo corporate world wanes, “business” doesn’t look the way it used to. CEOs wear Chuck Taylors to work, employees are taking yoga classes on their lunch breaks at their quirky boss’s request, and office buildings are being designed as green spaces that compost apple cores and run partially on solar power. These kick ass new businesses are anything but ordinary. ...
It’s Better – and Cheaper – to Print with Professionals
When you’re trying to decide whether it’s more cost-effective to make dinner at home or to take the family to a restaurant, the choice is obvious. Going out to eat spares you the time it takes to prep and clean up after your meal – but you pay out the wazoo for the service and the supper.
With most things – building a closet, moving furniture, etc. – it’s cheaper to do it yourself. But that’s not the case with printing your own collateral. Even if you have top-notch home or office printing equipment, you ...
Next Day Flyers for the Holidays
Sometimes important things slip our minds. These things include changing the oil in our cars, taking our cards out of the ATM machine, and paying our taxes… just ask Nicolas Cage or Wesley Snipes about that last thing.
Obviously, some of these forgetful offenses are more serious than others, but one thing that will really mess up all your plans is forgetting to print flyers for an event you’re hosting. That’s where next day flyers come in handy. Some printing companies provide this lightning fast printing ...
Next Day Flyers
So you’ve got 80 magnums of Dom lined up behind the bar, ready for the blowout party you’re throwing in two days. The sickest DJ in town has confirmed he’ll be spinning from midnight to 4 a.m., and you’ve booked a hot young female DJ from the local college radio station as your opening act. You’ve rigged up a ceiling full of confetti that will rain down at the height of the night; you’ve hired dancers who will wear little but a few sequins to gyrate as the morning hours approach. Heck, you’ve even restocked ...
Business Cards: Square Corners Vs. Rounded Corners
Is it hip to be square? Or is it better to be well-rounded? Okay, we know that was cheesy, but this – or something like this – is a question you may consider when you’re designing your next new business card. Among the many business card options available these days are rounded corners, as an alternative, of course, to the traditional square-cornered business cards. To some, it may seem like an insignificant detail. But if you’re an over-analyzer like us, the choice might be a tough one to make. What does it ...
Postcards and EDDM Marketing Boost Your Small Business
LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses ...
Linen Business Cards Bring a Touch of Sophistication – Cheap!
Linen is one of the signature fabrics of Elite Flyer’s hometown – Miami Beach, Florida. We may now operate on a global scale, but we still cling to our South Florida roots, and our choice to offer linen business cards may have something to do with that.
South Beach is known for its sleek style and impeccable taste when it comes to fashion, and linen, with its naturally luxurious appearance – fits right into this hip beachy groove. Somewhat casual, totally stylish, eye-catching, and tasteful, linen is one of ...
Silver or Gold Foil Stamped Business Cards
In some ways, humans are not much more evolved than flies. For one, both people and bugs are attracted to shiny objects. Take Elite Flyers' foil stamping process for example. It doesn't matter if you're a Harvard-educated lawyer or a teenage girl who loves scribbling "I heart One Direction" on your spiral-bound notebooks; shiny foil-stamped business cards are bound to capture and hold your attention more effectively than plain paper business cards any day of the week.
Foil stamping is pretty much exactly what ...
How Thick Is Thick Enough? 16pt Cardstock Flyers vs 14pt Cardstock Flyers
There are a lot of choices to make when you’re designing a flyer. How many colors do you want to use? Or do you want to go black and white? Is your message best broadcast using a lot of words, or are images king for your custom flyer? Should you use Helvetica, Garamond, or Comic Sans as your font of choice? Or do you want to go off the grid and scan a handwritten message to put on your flyer? Are you going to add hot specialty design elements like full-color foil printing, foil-stamping, spot UV, or silk ...
How to Make the Most of Your Online Printing Company
When it comes to printing business cards, flyers, booklets, or even magazines, there are a ton of options out there, and many of them are relatively low-cost. This is because most of the larger online printing companies have wised up and are using the same gang-run print process that their competitors are using. This gang-run process means that an online printing company can run several jobs on the same machine at the same time, minimizing waste, time, and resources (like ink) so they can offer customers an ...
How to Use Stickers for Inexpensive Promotion
Next to eye-catching T-shirts, hot sticker designs are probably the most coveted marketing item you can create – especially if you’re trying to draw attention to your band, venue, art, or charitable cause. The great advantage stickers have over clothing is that they cost about 1/90th of the price to produce. But what makes for a good sticker design? What ventures go well with sticker promotion? Here are some ideas to get you started.
Small and simple vinyl stickers
Next time you’re cruising around, ...
Silk Laminated Business Cards – the Tuxedo of the Business Card World
When you want to make a great impression at a party, one surefire way is to drape yourself in luxurious fabrics like velvet, linen, cashmere, or best of all, silk. Silk is known for its delicate and smooth texture, its sophisticated, half matte, half shiny appearance, its cool, natural feel against the skin, and its luxurious appeal. This simple fabric does so much to add elegance and style to your body. Imagine if you could bring that same effortless style and class to other aspects of your life… like, for ...
