Snail mail may be a dying mode of communication, but that’s actually an advantage when you’re advertising a business, event, gallery opening, special offer, or political campaign. Why, you ask? Well, because while everyone else is bombarding your potential client’s email inbox with stuff that will probably be routed right into his or her junk mail folder, you’ll be sending a custom-printed postcard offer he or she is guaranteed to actually pick up in his or her two hands. In this way, physical mail still has distinct advantages over electronic messages: one literally carries no weight, while the other puts a real-life letter in the consumer’s hand. Print an eye-catching postcard offer, and you’re guaranteed to make an impact and ultimately get a response.
Another nice thing about postcard printing is that the end product is versatile. Yes, you can slap a stamp on it and put it in the mail to your customers or potential customers. Or, to make it easier on yourself, you can enlist Elite Flyers to do a direct mail campaign so you can saturate the neighborhood with your message without ever having to visit the post office. But when you print a custom postcard, you also have the option of using it as a flyer and simply handing it out to people in the street or in your actual store.
When you design your postcard for print, you will want to consider a few important factors. The first is content. Clearly, you will have an objective for printing the postcard, whether that is to advertise a grand opening, a sale, a community initiative, or a political campaign. But don’t miss the opportunity to bridge the gap between your company or institution’s physical and “virtual” presence. All that means is that you should be sure to include your company’s URL and Twitter and Facebook links on your postcard. And if you don’t have any of these things in place yet, it’s probably a good idea to get on that! (If you don’t know how, ask your 12-year-old niece to help you get started.)
The next thing to consider is the design of your card. You want your essential message to hit home, so be sure to decide what that is and then feature it in the most prominent way possible. That might mean adding spot UV accents to add attractive shine to key information. Or it might mean adding foil stamping, a process that bonds gold or silver shiny metallic elements to your postcard to highlight your logo, company name, or maybe that “50% Off!” sale your postcard is designed to advertise. Whatever special accents you choose, keep in mind that the more attractive your card is, the more likely your recipients will give it the time of day. And when consumers are motivated to actually read and examine your postcard, they’ll be more likely to act on the offer it presents.
Whether you’re announcing a new venture or trying to lure new customers into your well-established store… or even if you’re promoting a web-based business… postcards are an excellent way to accomplish your advertising and marketing goals. Postcards present an immediate message to your target, without him having to open an envelope or click on a subject line. With Elite Flyers direct mail campaign service, you can use this technique without having to compile a huge mailing list or setting foot inside a post office. Plus, postcards provide a truly physical offer that can be stuck to the fridge for future reference or brought into your store as a coupon. Big companies like Victoria’s Secret and Sephora make use of this highly effective and affordable marketing tactic all the time. Why not see what it can do for you?
About Jenny DixonJennifer has been apart of the EliteFlyers.com team for over 15 years. She brings a deep understanding of web marketing, thoughtful strategies, that she's able to design, manage, print, deliver multi-media campaigns to meet all client's goals. Her personal portfolio includes high-end design and printing of business cards, flyers, post cards for elite businesses and individuals from all over the world.
