Posts Tagged ‘80 lb Book Catalogs’

The Evolving Role of Catalogs: How to Use Them to your Advantage

Posted on: December 7th, 2017 by Lorena Fernandez 1 Comment
Just a few years ago, mailboxes were crammed with catalogs. As a primary form of selling products without a storefront, catalogs served an important role—maintaining relationships with customers by communicating with them on a regular basis, increasing excitement for the next month’s catalog, and keeping sales steady. Mailboxes are no longer filled with catalogs—does this mean they’ve gone by the wayside? Not even close! In fact, catalogs are still being used to maintain relationships with customers, increase ...