Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Printing’ Category
How to Market with Flyers
So you have an exciting opening or event on the horizon and you think it merits some promotion beyond creating a Facebook invite. There’s no doubt about it: flyers are an old-school way to direct attention to your venture or event – but they also work. Using this time-tested marketing technique requires more than a click of a mouse. Here are a few tips on how to do it well.
Design Wisely
Not all flyers are created equal. A smart marketer will tailor his design to the product. That means that if you’re ...
Choosing the Perfect Fonts for Your Marketing Materials
It may seem like a minor detail, but in fact a font can evoke a very strong and very specific feeling or response in the beholder. Throwback fonts like Courier, which mimics the look of text from a typewriter, can create a time-tested, reliable image, but lack the modernity some brands require. Lucida Handwriting has a feminine aesthetic, which works for beauty salons, but not for hardware stores or tire wholesalers. And Times New Roman carries an academic association that could work for businesses who would ...
Top 5 “Get Noticed” Specialty Business Cards
Today’s business world is all about personalization and customization. The “one-size-fits-all” attitude is a thing of the past, and successful businesses and business people are carving out unique, stand-out images for themselves through the use of carefully chosen customized branding.
Your business card is an opportune place to start setting yourself apart from the competition. But what custom design elements are right for you? Here’s a quick guide to some breakaway business card printing techniques and what ...
Tips for the Best Business Card Design for Artists
Everybody can benefit from a good-looking business card, but this truth is more pertinent for artists than it is for anyone else. If you’re an artist, your marketing materials are an excellent opportunity to plant your aesthetic in the hands and minds of potential buyers, collectors, gallery or museum owners. Maximize this important medium with these four tips for designing your artistic business card.
Keep Your Card Functional
As a creative type, you may be tempted to go wild with your business ...
