Design, Printing and Marketing News, Tips and Tricks
Archive for the ‘Design’ Category
Five Free Resources for Business Card Design
We can’t all be graphic designers, but even the least tech-savvy among us has at his or her fingertips the resources necessary to design a simple and effective business card. Thanks to the magic of the interweb and people a lot more into computers than we are, it’s now easy to get all the tools necessary to design a great business card and send it to the printers on the cheap. Here are a few key resources to help you get the job done.
Free business card maker and ...
Tips for Coordinating Your Design Collaterals
When it comes time to design business cards, a website, flyers, brochures, signs, pens, and all the other promotional materials that marketing a new company requires, many new business owners are so excited to be making things for their new baby that they end up creating a package of random-looking stuff. This isn’t cute. In fact, it can be quite damaging. First off, it means the owner is missing the opportunity to create brand recognition for his or her new company. Second, it makes the company look like a ...
What Colors Mean in Your Business Cards and More
Choosing colors for your business cards and other marketing materials should not be an arbitrary process. Color does more than any other design element in creating a mood or effect in the materials you present to the world as reflections of your business or yourself.
So what colors should you incorporate in your designs? Well, it depends on your intention. Let’s take a look at some common colors and the messages they send to your potential audience.
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Yellow:
Happiness (think the ...
Four Things Every Good Logo Must Be and Do
In this economy, where traditional jobs are harder and harder to come by, more and more people are turning to entrepreneurship as a means of generating income. This can be both frightening and exciting, but you can maximize your fun as a business owner by seeking advice from people who have traveled the road before you. YouTube videos can help you design a simple website, entrepreneurial blogs can help you pack your page with useful SEO words, and affordable software programs can help you manage your finances. ...
How to Get Results with Brochures
Brochures, when used well, can be worth their weight in gold as a marketing tool. They’re a fully portable means of conveying useful information to your clients, and as an added benefit, they can change hands several times before their shelf life is over. However, brochure design is not something you should just “wing.” Here are several tips to keep in mind to ensure that your brochure is as effective and professional as possible.
Use the Right Paper
If your brochure is going to be sitting outside (for ...
7 Tips for Effective Flyer Design
Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough, but how many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? Here are some pointers on how to design a great, effective flyer that won’t get lost in the shuffle.
Tip # 1: Plan Your Content
First things first – don’t get caught up thinking about colors and pictures before you know exactly what your flyers should say and ...
Tips for Creating Your Own Magazine
Anyone can make a magazine. You don’t need a license or any special degree. You just need a little bit of money for printing and probably a bit more to pay your writers. Here are some tips for creating your own magazine, from brainstorming to distribution.
1. Choose a Topic
This may seem like a no-brainer to some, but it’s still worth mentioning. Why? Because a magazine that lacks focus is sure to be tossed to the side quicker than you can say “table of contents.” Choose your magazine’s theme and stick to ...
Choosing the Perfect Fonts for Your Marketing Materials
It may seem like a minor detail, but in fact a font can evoke a very strong and very specific feeling or response in the beholder. Throwback fonts like Courier, which mimics the look of text from a typewriter, can create a time-tested, reliable image, but lack the modernity some brands require. Lucida Handwriting has a feminine aesthetic, which works for beauty salons, but not for hardware stores or tire wholesalers. And Times New Roman carries an academic association that could work for businesses who would ...
Top 5 “Get Noticed” Specialty Business Cards
Today’s business world is all about personalization and customization. The “one-size-fits-all” attitude is a thing of the past, and successful businesses and business people are carving out unique, stand-out images for themselves through the use of carefully chosen customized branding.
Your business card is an opportune place to start setting yourself apart from the competition. But what custom design elements are right for you? Here’s a quick guide to some breakaway business card printing techniques and what ...
Tips for the Best Business Card Design for Artists
Everybody can benefit from a good-looking business card, but this truth is more pertinent for artists than it is for anyone else. If you’re an artist, your marketing materials are an excellent opportunity to plant your aesthetic in the hands and minds of potential buyers, collectors, gallery or museum owners. Maximize this important medium with these four tips for designing your artistic business card.
Keep Your Card Functional
As a creative type, you may be tempted to go wild with your business ...
