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Cinco de Mayo Marketing Ideas
Most Americans don’t really know what Cinco de Mayo is about, and that’s okay, from a marketing perspective. The holiday actually has very little connection to cracking beers open, and instead is in celebration of the 1862 Battle of Puebla, during which a motley group of rogue Mexican military men defeated the French Army when the French attempted to infiltrate their territory. No one would have expected the small underdog militia to defeat the invaders, and so at the time, it was a great cause for celebration ...
