Posts Tagged ‘EDDM’

Win New Customers with The Chicago Blues Festival

Posted on: April 23rd, 2013 by No Comments
May is Blues Month in Chicago, and June 6th through 9th are the dates of the largest free blues festival in the world, taking place at Millenium Park and Grant Park. The events of the fest are estimated to draw more than 500,000 blues fans, all of whom are happy to visit local establishments to refuel after long hours of partying to the sounds of blues greats like Otis Clay, Uvee Hayes, James Cotton, Eddie Floyd, Sir Mack Rice, and more. This great festival gives your business the opportunity to produce ...

5 Tips to Boost Success of Your Print Marketing Campaign

Posted on: April 22nd, 2013 by No Comments
The Internet is an astounding thing; no one in his right mind would attempt to argue against that. Email marketing has its place, but all too many businesses are abusing this tool to the point of exhaustion. Exhaustion of the customer, that is. As you may have experienced firsthand (perhaps even as both recipient and sender), when customers receive daily emails from a business, their attention fades with every new mailing. They become desensitized, and unless your subject line reads “80% Off Everything in Our ...

How Postcards Can Help Realtors

Posted on: February 12th, 2013 by No Comments
Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding --- real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty ...

Event Flyer Printing

Posted on: January 28th, 2013 by No Comments
So you’re having an event, and you’re so excited about it, you want to shout it from the rooftops. But no matter how excited you are, trust us, there is no worse way to attract people to your party than to shout from a roof like a deranged lunatic. Instead, consider a tried and true method of letting people know you’re having a shindig. No, we don’t mean that you should become a wandering singing minstrel. Just print a flyer for chrissake! more

Door-to-Door Marketing

Posted on: January 11th, 2013 by No Comments
You can take it from Willy Loman, or directly from us: the days of the traditional door-to-door salesman are more or less over. No, you don’t see many grown men toting suitcases and trunks full of knick-knacks or life insurance portfolios through the neighborhood anymore. But luckily (or un-luckily for those poor obsolete salesmen) new innovation in door-to-door marketing has stepped in to take these old warhorses’ places. There are now ways of reaching every home in the neighborhood like the old door-to-door ...

Postcards and EDDM Marketing Boost Your Small Business

Posted on: December 6th, 2012 by No Comments
LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses ...

Direct Mail Campaign Services

Posted on: November 15th, 2012 by No Comments
 Snail mail may be a dying mode of communication, but that’s actually an advantage when you’re advertising a business, event, gallery opening, special offer, or political campaign. Why, you ask? Well, because while everyone else is bombarding your potential client’s email inbox with stuff that will probably be routed right into his or her junk mail folder, you’ll be sending a custom-printed postcard offer he or she is guaranteed to actually pick up in his or her two hands. In this way, physical mail still has ...

Go Beyond with These 3 Innovative-Yet-Retro Marketing Techniques

Posted on: July 10th, 2012 by No Comments
In this fast-paced world, it’s sometimes easy to get stuck in the digital box. But old-school marketing techniques and tools are sometimes more effective than all the gigabytes in the world. Case in point: look at all the businesses that have gone back to basics, hiring people to stand on the street and wave funky signs in the air or don silly costumes. Can you honestly say that these haven’t nabbed your attention? You don’t have to hire a full-time street dancer to harness the power of real physical (not ...

7 Ways to Bribe Your Customer to Act on Your Postcard Offer

Posted on: July 1st, 2012 by No Comments
Postcard printing and direct mailing is like mainlining your message right into the customer’s brain; they don’t even have to open an envelope, and your message and offer are right in their hands. So don’t screw up this opportunity. Reinforce your message and your offer by giving them one of these “can’t miss” incentives to sign up, call in, and make purchases with your company. Bill Me Later Options Nobody likes to part with their money. If the customer can delay the pain of coughing up his ...