Custom hang tags are more than just product labels—they’re powerful branding tools. With a few clever upgrades, you can turn every hang tag into an opportunity to connect with your audience, build your identity, and even drive traffic to your social media. Here are a few creative ways to make your hang tags work harder for your brand:
Add a QR Code
A QR code transforms your hang tag into a gateway for deeper engagement. Instead of crowding your design with too much info, use a QR code to link to style guides, product tips, or coordinating pieces. For example, if someone buys a pair of fringe shorts from your boutique, the QR code could take them to amatching top or accessory. Selling vintage home goods? Link your hang tag to complementary items like silverware or teacups. The possibilities are endless—just make sure the content behind the code adds value.
Promote a Branded Hashta
If your brand lives on Instagram (or TikTok), hashtags are a must. Include a custom hashtag on your hang tag to encourage customers to share their experience with your product. Every photo tagged spreads awareness, boosts social proof, and builds community around your brand. Plus, you can reuse the hashtag to announce new collections, sales, or giveaways. It’s a simple and organic way to extend your reach on social.
Use Tags to Launch Contests
Looking for a fun way to engage shoppers and drive repeat business? Promote a contest right on yourhang tag. You can feature a keyword customers use to enter online—paired with a photo of their receipt or product. Or run monthly giveaways to reward loyal fans. Better yet, turn it into a social media campaign: ask customers to post a photo wearing or using your product for a chance to win a shopping spree. It’s easy, interactive, and everyone loves a freebie.
Make It Personal. Make It You.
The best hang tags reflect your brand’s voice and personality. Whether you’re promoting a hashtag, a product bundle, or a contest, always aim to connect with your audience in a way that feels authentic and on-brand.
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About Jenny DixonJennifer has been apart of the EliteFlyers.com team for over 15 years. She brings a deep understanding of web marketing, thoughtful strategies, that she's able to design, manage, print, deliver multi-media campaigns to meet all client's goals. Her personal portfolio includes high-end design and printing of business cards, flyers, post cards for elite businesses and individuals from all over the world.