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Basics of Paper Point

Posted on: February 26th, 2019 by Hunter No Comments

When it comes to selecting a business card, the first thing that comes to mind is how to best portray your business and leave a lasting impression of your name and company. It is important to make a great first impression with your paper quality as well as your design. Making a memorable impact with your business card is the business world equivalent of a strong handshake that seals the deal. It is the easiest and most effective way to make you and your company stand out in the business world. Here are a few tips when it comes to deciding on a paper quality that will WOW your contacts.

What Is The Point?

In general, the weight or thickness of a card is classified by point measurements. To every inch there are 1000 points, making a single point, commonly referred to as “pt”, .001 of an inch. The lower the point – for instance a 14pt business card – would be the equivalent of the thinnest paper point, making the paper quality of the business card light and virtually weightless. By comparison, a 45pt cotton business card would be the thickest business card choice, whose weight and feel would be heavier and more sturdy.

Here is an example of a cotton business card that can be found on our website :: https://www.eliteflyers.com/cotton-business-cards-45pt/

Displaying old world craftsmanship with an organic and raw texture, cotton cards have a unique feel.

Inexpensive vs. Investment

Another important factor to consider when deciding on paper point is cost, and how far you can stretch your dollars and budget. When investing in a business card, a good rule of thumb to follow is determining how often you will be using your cards. Whether it is at a networking event where your aim is to gain as much exposure for your business and company as possible, or simply given to your most select and exclusive clients, deciding the frequency of distribution of your business cards is key to selecting a paper point.

For those that want to present themselves and their company as timeless and refined, selecting a heavier paper point would highlight and distinguish your business from competitors. It is important to take into account that the thicker the paper point, the greater the cost of your investment. Alternatively, to maximize potential distribution on a large scale, selecting a thinner paper point would be a more cost effective choice.

Good news is we offer the thinnest paper point business cards with a variety of choices for budgets of all sizes here :: https://www.eliteflyers.com/business-cards-14pt-dull-matte/

Uncoated business cards work best for large distribution.

Straight To The Point

With so many paper point options to select from, ultimately selecting a business card style and design that works best for your company needs, represents the branding and image of your business, and sticking within your budget is essential. Start designing your business cards by visiting our website at EliteFlyers.com today!